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Combine Serper’s search data with Enrich Layer to get comprehensive lead intelligence, faster. Latenode's visual editor simplifies setup, while affordable execution-based pricing helps you scale data enrichment without breaking the bank and unlocks powerful automations.
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Create a New Scenario to Connect Enrich Layer and Serper
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Serper will be your first step. To do this, click "Choose an app," find Enrich Layer or Serper, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Enrich Layer node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
Enrich Layer
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Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Enrich Layer and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Serper integration works as expected. Depending on your setup, data should flow between Enrich Layer and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Enrich Layer + HubSpot: When a Google Search is performed via Serper, the resulting contact details are enriched using Enrich Layer. This enriched contact data is then used to create a new contact in HubSpot, facilitating targeted marketing campaigns.
Serper + Enrich Layer + Google Sheets: Execute a Google Search through Serper and use Enrich Layer to find contact details for those results. Log the extracted and enhanced data into a Google Sheet for further analysis and record keeping.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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How can I connect my Enrich Layer account to Serper using Latenode?
To connect your Enrich Layer account to Serper on Latenode, follow these steps:
Can I enrich leads from Serper search results?
Yes, you can! Latenode allows you to automatically enrich leads gathered by Serper using Enrich Layer, enriching your CRM data with valuable insights for targeted outreach and increased conversion.
What types of tasks can I perform by integrating Enrich Layer with Serper?
Integrating Enrich Layer with Serper allows you to perform various tasks, including:
How does Latenode improve Enrich Layer data processing?
Latenode enhances Enrich Layer by automating data flows, adding custom logic with JavaScript, and scaling to handle large datasets efficiently.
Are there any limitations to the Enrich Layer and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: