Enrich Layer and WhatsApp Business Cloud Integration

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Enrich customer profiles from Enrich Layer, then send personalized WhatsApp messages via WhatsApp Business Cloud. Latenode's visual editor and affordable execution pricing make it easier than ever to tailor outreach. Scale personalized communications using enriched data and no-code logic.

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Enrich Layer

WhatsApp Business Cloud

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Enrich Layer and WhatsApp Business Cloud

Create a New Scenario to Connect Enrich Layer and WhatsApp Business Cloud

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Enrich Layer or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

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Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Enrich Layer

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Connect Enrich Layer

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Run node once

Add the WhatsApp Business Cloud Node

Next, click the plus (+) icon on the Enrich Layer node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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Enrich Layer

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WhatsApp Business Cloud

Authenticate WhatsApp Business Cloud

Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.

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Enrich Layer

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Run node once

Configure the Enrich Layer and WhatsApp Business Cloud Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect WhatsApp Business Cloud

WhatsApp Business Cloud Oauth 2.0

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Select an action *

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Run node once

Set Up the Enrich Layer and WhatsApp Business Cloud Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Enrich Layer, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Enrich Layer and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and WhatsApp Business Cloud

HubSpot + Enrich Layer + WhatsApp Business Cloud: When a new contact is added to HubSpot, Enrich Layer enriches the contact details. Then, WhatsApp Business Cloud sends a personalized welcome message to the new contact.

WhatsApp Business Cloud + Enrich Layer + Google Sheets: When a new lead comes in through WhatsApp Business Cloud, Enrich Layer enriches the lead's data. Finally, the lead's information, including the enriched data, is logged in a Google Sheet.

Enrich Layer and WhatsApp Business Cloud integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About WhatsApp Business Cloud

Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.

Enrich Layer + WhatsApp Business Cloud integration

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FAQ Enrich Layer and WhatsApp Business Cloud

How can I connect my Enrich Layer account to WhatsApp Business Cloud using Latenode?

To connect your Enrich Layer account to WhatsApp Business Cloud on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and WhatsApp Business Cloud accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically send enriched lead data via WhatsApp?

Yes, you can! Latenode’s visual editor makes this easy. Enrich leads with Enrich Layer, then instantly send targeted WhatsApp messages. Boost engagement and personalize communication effectively.

What types of tasks can I perform by integrating Enrich Layer with WhatsApp Business Cloud?

Integrating Enrich Layer with WhatsApp Business Cloud allows you to perform various tasks, including:

  • Send personalized WhatsApp messages based on enriched customer data.
  • Automate follow-ups with leads based on their company information.
  • Create targeted marketing campaigns using enriched profiles.
  • Send real-time notifications triggered by Enrich Layer data changes.
  • Qualify leads faster with automatically enriched WhatsApp contacts.

How secure is Enrich Layer data within Latenode workflows?

Latenode employs robust security measures, including encryption and access controls, ensuring your Enrich Layer data remains protected throughout all workflows.

Are there any limitations to the Enrich Layer and WhatsApp Business Cloud integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from Enrich Layer and WhatsApp Business Cloud still apply.
  • Complex data transformations might require JavaScript knowledge.
  • Integration depends on API availability from both platforms.

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