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Enrich customer profiles from Enrich Layer, then send personalized WhatsApp messages via WhatsApp Business Cloud. Latenode's visual editor and affordable execution pricing make it easier than ever to tailor outreach. Scale personalized communications using enriched data and no-code logic.
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Enrich Layer
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Create a New Scenario to Connect Enrich Layer and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Enrich Layer or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the Enrich Layer node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.
Enrich Layer
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WhatsApp Business Cloud
Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the Enrich Layer and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Enrich Layer and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
HubSpot + Enrich Layer + WhatsApp Business Cloud: When a new contact is added to HubSpot, Enrich Layer enriches the contact details. Then, WhatsApp Business Cloud sends a personalized welcome message to the new contact.
WhatsApp Business Cloud + Enrich Layer + Google Sheets: When a new lead comes in through WhatsApp Business Cloud, Enrich Layer enriches the lead's data. Finally, the lead's information, including the enriched data, is logged in a Google Sheet.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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How can I connect my Enrich Layer account to WhatsApp Business Cloud using Latenode?
To connect your Enrich Layer account to WhatsApp Business Cloud on Latenode, follow these steps:
Can I automatically send enriched lead data via WhatsApp?
Yes, you can! Latenode’s visual editor makes this easy. Enrich leads with Enrich Layer, then instantly send targeted WhatsApp messages. Boost engagement and personalize communication effectively.
What types of tasks can I perform by integrating Enrich Layer with WhatsApp Business Cloud?
Integrating Enrich Layer with WhatsApp Business Cloud allows you to perform various tasks, including:
How secure is Enrich Layer data within Latenode workflows?
Latenode employs robust security measures, including encryption and access controls, ensuring your Enrich Layer data remains protected throughout all workflows.
Are there any limitations to the Enrich Layer and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: