How to connect Etsy and HubSpot
Create a New Scenario to Connect Etsy and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Etsy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Etsy or HubSpot will be your first step. To do this, click "Choose an app," find Etsy or HubSpot, and select the appropriate trigger to start the scenario.

Add the Etsy Node
Select the Etsy node from the app selection panel on the right.

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Add the HubSpot Node
Next, click the plus (+) icon on the Etsy node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Etsy and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Etsy and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Etsy, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Etsy and HubSpot integration works as expected. Depending on your setup, data should flow between Etsy and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Etsy and HubSpot
Etsy + Google Sheets + HubSpot: When a new transaction occurs in Etsy, the details are added to a Google Sheet. Then, HubSpot is updated or a new contact is created with the customer's information and purchase history.
HubSpot + Etsy + Slack: When a new contact is created or updated in HubSpot, if that contact makes a purchase on Etsy, a message is sent to a designated Slack channel to notify the sales team for personalized follow-up.
Etsy and HubSpot integration alternatives
About Etsy
Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Etsy and HubSpot
How can I connect my Etsy account to HubSpot using Latenode?
To connect your Etsy account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Etsy and click on "Connect".
- Authenticate your Etsy and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts based on new Etsy orders?
Yes, you can! Latenode’s flexible workflow editor enables real-time contact updates, ensuring your HubSpot data reflects the latest Etsy sales activity, enhancing customer insights.
What types of tasks can I perform by integrating Etsy with HubSpot?
Integrating Etsy with HubSpot allows you to perform various tasks, including:
- Creating new HubSpot contacts from new Etsy orders.
- Updating contact properties in HubSpot with Etsy order details.
- Triggering email sequences in HubSpot for new Etsy customers.
- Adding Etsy order information to HubSpot contact timelines.
- Segmenting HubSpot contacts based on Etsy purchase history.
How can I use Etsy's order data to create personalized marketing campaigns in HubSpot?
Latenode allows you to pass Etsy order details to HubSpot, triggering personalized campaigns based on products purchased, improving engagement.
Are there any limitations to the Etsy and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Etsy and HubSpot APIs may affect high-volume data transfer.
- Custom field mappings may require some initial setup and adjustment.
- Complex data transformations may require JavaScript knowledge for optimal results.