How to connect Eventbrite and Facebook Conversions
Create a New Scenario to Connect Eventbrite and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Eventbrite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Eventbrite or Facebook Conversions will be your first step. To do this, click "Choose an app," find Eventbrite or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Eventbrite Node
Select the Eventbrite node from the app selection panel on the right.


Eventbrite

Configure the Eventbrite
Click on the Eventbrite node to configure it. You can modify the Eventbrite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Eventbrite node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Eventbrite and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Eventbrite and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Eventbrite, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Eventbrite and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Eventbrite and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Eventbrite and Facebook Conversions
Eventbrite + Facebook Conversions + Google Sheets: When a new attendee registers for an event in Eventbrite, send the event data to Facebook Conversions. Then, add a row to a Google Sheet to track registrations and conversions.
Facebook Conversions + Eventbrite + Mailchimp: When a conversion event is sent from Facebook Conversions, find or create a subscriber in Mailchimp and add them to a specific tag to promote events from Eventbrite.
Eventbrite and Facebook Conversions integration alternatives

About Eventbrite
Automate Eventbrite event management inside Latenode. Sync event details, attendee data, and registration status with your CRM, marketing tools, or databases. Trigger automated follow-ups or create custom reports. Latenode’s visual editor and flexible logic tools let you tailor flows precisely to your needs, without code or per-step pricing limits.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Eventbrite and Facebook Conversions
How can I connect my Eventbrite account to Facebook Conversions using Latenode?
To connect your Eventbrite account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Eventbrite and click on "Connect".
- Authenticate your Eventbrite and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Eventbrite ticket sales as Facebook Conversions?
Yes, you can! Latenode allows real-time tracking of Eventbrite ticket sales as Facebook Conversions. This helps optimize ad campaigns and accurately measure ROI.
What types of tasks can I perform by integrating Eventbrite with Facebook Conversions?
Integrating Eventbrite with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook lead ads from new Eventbrite events.
- Track event registrations in Eventbrite as conversions in Facebook.
- Update custom audiences in Facebook based on Eventbrite attendee data.
- Send personalized Facebook messages to Eventbrite attendees.
- Analyze event ROI by correlating Eventbrite data with Facebook ad spend.
How to filter specific events from Eventbrite to Facebook Conversions?
Use Latenode's visual editor to define filters based on event properties and only send relevant data to Facebook Conversions, ensuring data accuracy.
Are there any limitations to the Eventbrite and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to Eventbrite's API capabilities.
- Custom field mapping requires a basic understanding of data structures.
- Facebook Conversions API rate limits may affect high-volume data transfers.