How to connect Facebook Ads Campaign Management and Facebook Conversions
Create a New Scenario to Connect Facebook Ads Campaign Management and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Facebook Conversions will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Facebook Ads Campaign Management and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Ads Campaign Management and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Facebook Conversions
Facebook Ads Campaign Management + Facebook Conversions + Google Sheets: When a new ad is created in Facebook Ads, this automation sends a conversion event to Facebook Conversions and then adds a row to a Google Sheet to track the ad's performance and spend.
Facebook Conversions + Facebook Ads Campaign Management + Slack: Monitor Facebook Conversions and trigger a Slack alert when a conversion event is sent. This prompts a review of the relevant Facebook Ads campaigns, ad sets, or individual ads using available actions.
Facebook Ads Campaign Management and Facebook Conversions integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Facebook Ads Campaign Management and Facebook Conversions
How can I connect my Facebook Ads Campaign Management account to Facebook Conversions using Latenode?
To connect your Facebook Ads Campaign Management account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust ad spend based on conversion data?
Yes, you can! Latenode allows dynamic adjustments via code or AI. Optimize ad spend in real-time for peak conversion performance, boosting ROI automatically.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Facebook Conversions?
Integrating Facebook Ads Campaign Management with Facebook Conversions allows you to perform various tasks, including:
- Automatically updating ad budgets based on conversion value.
- Pausing underperforming ads based on low conversion rates.
- Creating custom audiences from high-value conversion events.
- Sending conversion data to a data warehouse for analysis.
- Generating daily performance reports with key conversion metrics.
How do I trigger workflows based on new conversion events?
Latenode's real-time triggers listen for new conversions. Start workflows instantly to update ads, scores, or alerts for faster response.
Are there any limitations to the Facebook Ads Campaign Management and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook may affect the frequency of data retrieval.
- Historical data import might be subject to API limitations.
- Custom conversion events require accurate setup in Facebook Conversions.