How to connect Facebook Ads Campaign Management and Follow Up Boss
Create a New Scenario to Connect Facebook Ads Campaign Management and Follow Up Boss
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Follow Up Boss will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Follow Up Boss, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Follow Up Boss Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.

Facebook Ads Campaign Management
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Follow Up Boss

Authenticate Follow Up Boss
Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.
Configure the Facebook Ads Campaign Management and Follow Up Boss Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Follow Up Boss Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Follow Up Boss
Trigger on Webhook
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Facebook Ads Campaign Management
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Follow Up Boss, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Follow Up Boss
Facebook Ads Campaign Management + Follow Up Boss + Google Sheets: When a new lead is generated from a Facebook ad campaign, the lead's information is automatically added to Follow Up Boss as a new person. Simultaneously, the lead's data is logged in a Google Sheet for tracking and reporting purposes.
Follow Up Boss + Facebook Ads Campaign Management + Slack: When a new person is added to Follow Up Boss, indicating a new lead from a Facebook ad, a notification is sent to a designated Slack channel to alert the sales team.
Facebook Ads Campaign Management and Follow Up Boss integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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FAQ Facebook Ads Campaign Management and Follow Up Boss
How can I connect my Facebook Ads Campaign Management account to Follow Up Boss using Latenode?
To connect your Facebook Ads Campaign Management account to Follow Up Boss on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Follow Up Boss accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Follow Up Boss actions from Facebook Ads leads?
Yes, you can! Latenode allows you to instantly create leads in Follow Up Boss when new leads are generated from Facebook Ads. Automate and scale your sales outreach effortlessly.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Follow Up Boss?
Integrating Facebook Ads Campaign Management with Follow Up Boss allows you to perform various tasks, including:
- Create new Follow Up Boss leads from Facebook Ads lead form submissions.
- Update lead information in Follow Up Boss based on Facebook Ads data.
- Trigger automated email sequences in Follow Up Boss for new Facebook Ads leads.
- Track Facebook Ads campaign performance within Follow Up Boss dashboards.
- Send SMS notifications via Follow Up Boss for high-value Facebook Ads leads.
How can I use AI to enrich Facebook Ads lead data inside Latenode?
Use Latenode's AI blocks to analyze lead data, identify key demographics, and personalize follow-up messaging in Follow Up Boss.
Are there any limitations to the Facebook Ads Campaign Management and Follow Up Boss integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require custom scripting.
- Complex custom field mappings might need JavaScript transformations.
- Rate limits of both Facebook Ads and Follow Up Boss apply.