How to connect Facebook Ads Campaign Management and Google Business Profile
Create a New Scenario to Connect Facebook Ads Campaign Management and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Google Business Profile will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

Facebook Ads Campaign Management
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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Facebook Ads Campaign Management and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Facebook Ads Campaign Management
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Google Business Profile integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Google Business Profile
Facebook Ads Campaign Management + Slack: When a new Facebook ad campaign is created, a notification is sent to a dedicated Slack channel to inform the team.
Facebook Ads Campaign Management + Google Sheets: Track local ad performance by logging key metrics from newly created Facebook Ads into a Google Sheet to monitor trends.
Facebook Ads Campaign Management and Google Business Profile integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Facebook Ads Campaign Management and Google Business Profile
How can I connect my Facebook Ads Campaign Management account to Google Business Profile using Latenode?
To connect your Facebook Ads Campaign Management account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post new Facebook ad creatives to my Google Business Profile?
Yes, you can! Latenode's visual editor lets you automate content updates, posting Facebook ad images and text directly to your Google Business Profile, ensuring consistent branding across platforms.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Google Business Profile?
Integrating Facebook Ads Campaign Management with Google Business Profile allows you to perform various tasks, including:
- Automatically updating your Google Business Profile with new Facebook ad promotions.
- Posting top-performing Facebook Ads Campaign Management creatives to Google Business.
- Tracking ad performance data from Facebook Ads in a Google Sheets report.
- Syncing audience demographics from Facebook Ads to Google Business Profile insights.
- Triggering Facebook ad campaigns based on Google Business Profile customer reviews.
What Facebook Ads Campaign Management metrics can Latenode access?
Latenode can access key metrics like impressions, clicks, conversions, and reach, enabling data-driven workflows and reporting.
Are there any limitations to the Facebook Ads Campaign Management and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data retrieval from Facebook Ads Campaign Management may be limited by the API.
- Google Business Profile posting frequency is subject to Google's API usage policies.
- Custom field mapping between the two platforms may require JavaScript for advanced transformations.