How to connect Facebook Ads Campaign Management and GoToWebinar
Create a New Scenario to Connect Facebook Ads Campaign Management and GoToWebinar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or GoToWebinar will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or GoToWebinar, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the GoToWebinar Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.

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GoToWebinar
Authenticate GoToWebinar
Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.
Configure the Facebook Ads Campaign Management and GoToWebinar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and GoToWebinar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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GoToWebinar
Trigger on Webhook
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Facebook Ads Campaign Management
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and GoToWebinar integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and GoToWebinar
Facebook Ads Campaign Management + GoToWebinar + Google Sheets: When a new ad is created in Facebook Ads, and someone registers for the linked GoToWebinar, their registration data is automatically recorded into a Google Sheet for tracking and analysis.
GoToWebinar + Facebook Ads Campaign Management + Mailchimp: When a new person registers for a webinar promoted through a Facebook Ads campaign, add them to a specific Mailchimp audience or tag for targeted follow-up communications.
Facebook Ads Campaign Management and GoToWebinar integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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See how Latenode works
FAQ Facebook Ads Campaign Management and GoToWebinar
How can I connect my Facebook Ads Campaign Management account to GoToWebinar using Latenode?
To connect your Facebook Ads Campaign Management account to GoToWebinar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and GoToWebinar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically register webinar attendees from Facebook Ads?
Yes, you can! Latenode allows seamless automation, instantly registering leads captured from Facebook Ads in GoToWebinar, boosting attendance and streamlining follow-up marketing.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with GoToWebinar?
Integrating Facebook Ads Campaign Management with GoToWebinar allows you to perform various tasks, including:
- Automatically registering Facebook leads for webinars.
- Tracking ad spend against webinar registration conversions.
- Sending personalized follow-up emails after webinar events.
- Creating custom reports combining ad and webinar data.
- Updating Facebook Custom Audiences based on webinar attendance.
How do I trigger workflows based on Facebook Ads Campaign Management events?
Latenode allows you to trigger workflows from new leads in Facebook Ads, automating follow-up in GoToWebinar in real time, even at high volumes.
Are there any limitations to the Facebook Ads Campaign Management and GoToWebinar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom field mapping may require JavaScript coding.
- Historical data migration between platforms may require manual import.
- Real-time updates depend on the Facebook Ads API availability.