How to connect Facebook Ads Campaign Management and Salesforce
Create a New Scenario to Connect Facebook Ads Campaign Management and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Salesforce will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Salesforce, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Salesforce

Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Facebook Ads Campaign Management and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Facebook Ads Campaign Management
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Salesforce integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Salesforce
Facebook Ads Campaign Management + Salesforce + Slack: When a new lead is created in Salesforce, triggered by a new Facebook Ad, a notification is sent to a Slack channel to alert the sales team about the new opportunity.
Salesforce + Facebook Ads Campaign Management + Google Sheets: When a record in Salesforce is updated (e.g., a deal is closed), the automation finds the corresponding Facebook ad campaign and adds the campaign name and deal information to a Google Sheet for reporting.
Facebook Ads Campaign Management and Salesforce integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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FAQ Facebook Ads Campaign Management and Salesforce
How can I connect my Facebook Ads Campaign Management account to Salesforce using Latenode?
To connect your Facebook Ads Campaign Management account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from Facebook Ads leads?
Yes, you can! Latenode's visual editor and AI-powered blocks let you easily create automated workflows to capture leads from Facebook Ads Campaign Management and instantly add them to Salesforce, improving lead management.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Salesforce?
Integrating Facebook Ads Campaign Management with Salesforce allows you to perform various tasks, including:
- Syncing lead data to update customer information in Salesforce.
- Creating new Salesforce opportunities from qualified Facebook Ads leads.
- Tracking ad spend against closed deals within Salesforce reports.
- Triggering personalized follow-up emails based on ad engagement.
- Automatically pausing underperforming ads based on Salesforce data.
How do I handle errors in my Facebook Ads Campaign Management workflows?
Latenode provides built-in error handling and logging, plus options to run custom JavaScript to manage exceptions, ensuring robust automations.
Are there any limitations to the Facebook Ads Campaign Management and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on API rate limits of both platforms.
- Complex data transformations may require custom JavaScript code.
- Historical data migration requires batch processing strategies.