How to connect Facebook Ads Campaign Management and WhatsApp Business Cloud
Create a New Scenario to Connect Facebook Ads Campaign Management and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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WhatsApp Business Cloud

Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the Facebook Ads Campaign Management and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Facebook Ads Campaign Management
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and WhatsApp Business Cloud
Facebook Ads Campaign Management + Google Sheets + WhatsApp Business Cloud: When a new lead is generated from a Facebook Ad Campaign, the lead's information is added to a Google Sheet. A welcome message is then sent to the lead via WhatsApp Business Cloud.
Facebook Ads Campaign Management + AI Agent + WhatsApp Business Cloud: When a new ad is created in Facebook Ads Campaign Management, the AI Agent analyzes its engagement. Based on this analysis, a personalized follow-up message is crafted and sent via WhatsApp Business Cloud.
Facebook Ads Campaign Management and WhatsApp Business Cloud integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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FAQ Facebook Ads Campaign Management and WhatsApp Business Cloud
How can I connect my Facebook Ads Campaign Management account to WhatsApp Business Cloud using Latenode?
To connect your Facebook Ads Campaign Management account to WhatsApp Business Cloud on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and WhatsApp Business Cloud accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized WhatsApp messages based on ad interactions?
Yes, you can! Latenode lets you trigger personalized WhatsApp messages based on Facebook Ads Campaign Management events, boosting engagement via timely, automated responses – all with our no-code visual builder.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with WhatsApp Business Cloud?
Integrating Facebook Ads Campaign Management with WhatsApp Business Cloud allows you to perform various tasks, including:
- Send WhatsApp messages to leads generated from Facebook Ads.
- Update ad campaign budgets based on real-time WhatsApp engagement.
- Create personalized welcome messages via WhatsApp for new ad leads.
- Track ad performance metrics and send daily WhatsApp reports.
- Pause low-performing ads based on WhatsApp conversion data.
Can I use JavaScript to manipulate data between the apps?
Yes, Latenode allows JavaScript code to transform data between Facebook Ads Campaign Management and WhatsApp, offering unmatched data manipulation flexibility.
Are there any limitations to the Facebook Ads Campaign Management and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- WhatsApp Business Cloud message limits apply.
- Facebook Ads Campaign Management API rate limits exist.