How to connect Facebook Conversions and AI Agent
Create a New Scenario to Connect Facebook Conversions and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or AI Agent will be your first step. To do this, click "Choose an app," find Facebook Conversions or AI Agent, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Facebook Conversions node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.

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Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Facebook Conversions and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and AI Agent integration works as expected. Depending on your setup, data should flow between Facebook Conversions and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and AI Agent
Facebook Conversions + AI Agent + Google Sheets: When a new conversion event is recorded in Facebook Conversions, the AI Agent analyzes the event data. The AI Agent then adds a row to a Google Sheet with insights from the analysis.
Facebook Conversions + AI Agent + Slack: When a new conversion event is recorded in Facebook Conversions, the AI Agent analyzes the event data. If the AI Agent detects a significant change in conversion performance, a message is sent to a Slack channel alerting the marketing team.
Facebook Conversions and AI Agent integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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See how Latenode works
FAQ Facebook Conversions and AI Agent
How can I connect my Facebook Conversions account to AI Agent using Latenode?
To connect your Facebook Conversions account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze ad performance using AI insights from Facebook Conversions data?
Yes, you can! Latenode’s AI Agent integration allows advanced, prompt-based analysis of your Facebook Conversions data. Get actionable insights to improve ad spend and ROI.
What types of tasks can I perform by integrating Facebook Conversions with AI Agent?
Integrating Facebook Conversions with AI Agent allows you to perform various tasks, including:
- Automatically generating ad copy variations based on high-performing conversions.
- Identifying audience segments with the highest conversion likelihood using AI analysis.
- Creating personalized customer experiences based on conversion events and AI-driven insights.
- Optimizing bidding strategies using AI-powered predictions based on conversion data.
- Generating custom reports summarizing conversion trends with AI-driven narrative summaries.
Can I filter Facebook Conversion events before sending them to the AI Agent?
Yes, Latenode’s visual editor lets you filter conversion events using flexible logic before AI processing. Control data flow and focus on key insights.
Are there any limitations to the Facebook Conversions and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The AI Agent’s analysis is limited by the data available within Facebook Conversions.
- Large volumes of conversion data may impact workflow execution time.
- Custom AI prompts require a good understanding of AI Agent capabilities.