How to connect Facebook Conversions and Airtable
Create a New Scenario to Connect Facebook Conversions and Airtable
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Airtable will be your first step. To do this, click "Choose an app," find Facebook Conversions or Airtable, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Airtable Node
Next, click the plus (+) icon on the Facebook Conversions node, select Airtable from the list of available apps, and choose the action you need from the list of nodes within Airtable.

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Authenticate Airtable
Now, click the Airtable node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Airtable settings. Authentication allows you to use Airtable through Latenode.
Configure the Facebook Conversions and Airtable Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Airtable Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, Airtable, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Airtable integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Airtable (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Airtable
Facebook Conversions + Airtable + Slack: When a new conversion event is received from Facebook Conversions, a new record is created in Airtable. A daily summary of these new conversions is then sent to a Slack channel.
Airtable + Facebook Conversions + Google Sheets: When a new record is added or modified in Airtable, the data is used to update rows in a Google Sheet. This sheet then provides custom conversion reports that can be used to improve Facebook ad targeting.
Facebook Conversions and Airtable integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Airtable
Sync Airtable data with other apps via Latenode for automated updates. Use Airtable as a flexible database and trigger workflows based on record changes. Automate reporting, inventory updates, and more by connecting Airtable to other services like CRMs or accounting software in Latenode. Customize with JavaScript for complex logic.
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See how Latenode works
FAQ Facebook Conversions and Airtable
How can I connect my Facebook Conversions account to Airtable using Latenode?
To connect your Facebook Conversions account to Airtable on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Airtable accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions and update Airtable automatically?
Yes, you can! Latenode's visual editor makes it simple to build workflows that automatically update your Airtable base with conversion data, giving you real-time insights without manual data entry.
What types of tasks can I perform by integrating Facebook Conversions with Airtable?
Integrating Facebook Conversions with Airtable allows you to perform various tasks, including:
- Automatically adding new Facebook Conversions leads to an Airtable database.
- Updating Airtable records when specific conversion events are triggered.
- Creating detailed reports in Airtable based on Facebook Conversions data.
- Triggering email notifications based on conversion value using Airtable automations.
- Analyzing Facebook Conversions performance directly within Airtable.
How do I handle errors when sending conversion data to Airtable?
Latenode's error handling allows you to define actions when data fails to send, like logging errors or retrying.
Are there any limitations to the Facebook Conversions and Airtable integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript code.
- Real-time updates depend on the API rate limits of Facebook Conversions and Airtable.
- Initial setup requires a clear understanding of both Facebook Conversions events and Airtable schema.