How to connect Facebook Conversions and Basin
Create a New Scenario to Connect Facebook Conversions and Basin
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Basin will be your first step. To do this, click "Choose an app," find Facebook Conversions or Basin, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Basin Node
Next, click the plus (+) icon on the Facebook Conversions node, select Basin from the list of available apps, and choose the action you need from the list of nodes within Basin.

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Authenticate Basin
Now, click the Basin node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basin settings. Authentication allows you to use Basin through Latenode.
Configure the Facebook Conversions and Basin Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Basin Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Basin
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Basin, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Basin integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Basin (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Basin
Facebook Conversions + Basin + Google Sheets: When a new submission is received in Basin, triggered by a Facebook ad conversion, the lead's details are added as a new row in Google Sheets for tracking and analysis.
Basin + Facebook Conversions + Slack: When a new lead submits a form in Basin after clicking a Facebook ad, a message is sent to a designated Slack channel to notify the sales team of a new lead.
Facebook Conversions and Basin integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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FAQ Facebook Conversions and Basin
How can I connect my Facebook Conversions account to Basin using Latenode?
To connect your Facebook Conversions account to Basin on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Basin accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions from Basin form submissions?
Yes, you can! Latenode lets you seamlessly send Basin form data to Facebook Conversions, capturing valuable conversion events to optimize ad campaigns and improve ROI. Enjoy precise tracking with no-code.
What types of tasks can I perform by integrating Facebook Conversions with Basin?
Integrating Facebook Conversions with Basin allows you to perform various tasks, including:
- Automatically sending lead data from Basin forms to Facebook Conversions.
- Triggering custom conversion events in Facebook based on Basin form submissions.
- Segmenting Facebook audiences based on data collected through Basin forms.
- Updating customer information in Facebook Conversions using Basin form data.
- Analyzing form submission data to optimize Facebook ad campaigns.
What Facebook Conversions events can I track using Basin form data?
You can track any standard or custom conversion event. Use Latenode's flexible data mapping to send the right data for each event.
Are there any limitations to the Facebook Conversions and Basin integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Basin prior to integration will not be automatically synced.
- Custom JavaScript code within Basin forms might require adjustments for Latenode compatibility.
- Real-time reporting discrepancies between Basin and Facebook may occur due to API latency.