Facebook Conversions and Bitly Integration

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Automatically track which Bitly links convert on Facebook Conversions and optimize ad spend using Latenode's visual editor. Scale affordably by paying only for execution time, and use JavaScript for advanced customization.

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Facebook Conversions

Bitly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Bitly

Create a New Scenario to Connect Facebook Conversions and Bitly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Bitly will be your first step. To do this, click "Choose an app," find Facebook Conversions or Bitly, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Add the Bitly Node

Next, click the plus (+) icon on the Facebook Conversions node, select Bitly from the list of available apps, and choose the action you need from the list of nodes within Bitly.

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Facebook Conversions

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Bitly

Authenticate Bitly

Now, click the Bitly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitly settings. Authentication allows you to use Bitly through Latenode.

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Facebook Conversions

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Bitly

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Connect Bitly

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Run node once

Configure the Facebook Conversions and Bitly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Bitly Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Facebook Conversions and Bitly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Bitly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Bitly integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Bitly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Bitly

Facebook Conversions + Bitly + Google Sheets: When a conversion event is received by Facebook Conversions, a shortened Bitly link is generated for tracking purposes. The event data and the shortened link are then added as a new row in Google Sheets for campaign performance analysis.

ManyChat + Bitly + Facebook Conversions: When a user interacts with a ManyChat flow, a Bitly link is shortened and sent to the user. If the user converts after clicking the link, Facebook Conversions reports the event. This helps to track which ManyChat messages drive conversions.

Facebook Conversions and Bitly integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Bitly

Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.

See how Latenode works

FAQ Facebook Conversions and Bitly

How can I connect my Facebook Conversions account to Bitly using Latenode?

To connect your Facebook Conversions account to Bitly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Bitly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I shorten Facebook Conversions tracked URLs using Bitly?

Yes! Use Latenode to automate Bitly link shortening for every Facebook Conversions event. This provides cleaner, trackable links for marketing and improves data analysis.

What types of tasks can I perform by integrating Facebook Conversions with Bitly?

Integrating Facebook Conversions with Bitly allows you to perform various tasks, including:

  • Automatically shorten URLs from Facebook Conversions tracking parameters.
  • Create custom Bitly links based on conversion event data.
  • Track Bitly click data and attribute it back to Facebook Conversions.
  • Generate QR codes for shortened Bitly links tied to ad campaigns.
  • Share shortened links to social media after a conversion event.

How do I ensure proper data mapping from Facebook Conversions to Bitly in Latenode?

Use Latenode's visual editor and JavaScript blocks to precisely map and transform data ensuring accurate information transfer for optimal automation.

Are there any limitations to the Facebook Conversions and Bitly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Conversions and Bitly APIs still apply.
  • Complex data transformations may require custom JavaScript code.
  • Historical data from before the integration may not be automatically backfilled.

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