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Automatically create or update Cloze contacts from Facebook Conversions leads. Latenode's visual editor and affordable pricing make it easier to manage and scale lead nurturing automations without complex code or per-step costs.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Cloze will be your first step. To do this, click "Choose an app," find Facebook Conversions or Cloze, and select the appropriate trigger to start the scenario.

Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Facebook Conversions node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.

Facebook Conversions
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Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Cloze
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
After configuring Facebook Conversions, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Cloze integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Conversions + Cloze + Google Sheets: When a new event is received from Facebook Conversions, a new person is created or updated in Cloze. The details of the event and the contact are then added as a new row in Google Sheets for tracking and analysis.
Cloze + Facebook Conversions + Slack: When a person is changed in Cloze (e.g., their status is updated due to a Facebook ad conversion), send a message to a designated Slack channel to notify the sales team.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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How can I connect my Facebook Conversions account to Cloze using Latenode?
To connect your Facebook Conversions account to Cloze on Latenode, follow these steps:
Can I automatically update Cloze leads based on Facebook ad conversions?
Yes, you can! Latenode allows real-time updates. Automatically adding converted leads to Cloze ensures prompt follow-up, boosting your sales engagement and conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Cloze?
Integrating Facebook Conversions with Cloze allows you to perform various tasks, including:
Can I filter Facebook Conversions events before updating Cloze?
Yes! Latenode’s filtering lets you precisely control data flow, ensuring only relevant conversions update Cloze, preventing data pollution and enhancing targeting.
Are there any limitations to the Facebook Conversions and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: