Facebook Conversions and Facebook Ads Campaign Management Integration

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Automatically optimize Facebook Ads Campaign Management using conversion data from Facebook Conversions. Latenode’s visual editor and affordable execution pricing simplifies campaign adjustments. Increase ad ROI faster, without code.

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Facebook Conversions

Facebook Ads Campaign Management

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Step 2: Choose an Action

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How to connect Facebook Conversions and Facebook Ads Campaign Management

Create a New Scenario to Connect Facebook Conversions and Facebook Ads Campaign Management

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Facebook Conversions or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Run node once

Add the Facebook Ads Campaign Management Node

Next, click the plus (+) icon on the Facebook Conversions node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Facebook Conversions

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Facebook Ads Campaign Management

Authenticate Facebook Ads Campaign Management

Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.

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Configure the Facebook Conversions and Facebook Ads Campaign Management Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Ads Campaign Management Oauth 2.0

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Run node once

Set Up the Facebook Conversions and Facebook Ads Campaign Management Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Facebook Ads Campaign Management

Facebook Conversions + Google Sheets + Facebook Ads Campaign Management: When a conversion event is sent to Facebook Conversions, this automation adds a row to a Google Sheet. Then, it updates the corresponding ad campaign in Facebook Ads Campaign Management with spend data for ROI analysis.

Facebook Conversions + Facebook Ads Campaign Management + Slack: When a conversion event is received by Facebook Conversions, this automation checks if the conversion rate for a specific ad campaign falls below a defined threshold. If it does, the automation pauses the underperforming campaign in Facebook Ads Campaign Management and notifies the marketing team in Slack.

Facebook Conversions and Facebook Ads Campaign Management integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Facebook Ads Campaign Management

Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.

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FAQ Facebook Conversions and Facebook Ads Campaign Management

How can I connect my Facebook Conversions account to Facebook Ads Campaign Management using Latenode?

To connect your Facebook Conversions account to Facebook Ads Campaign Management on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Facebook Ads Campaign Management accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead data sync between the apps?

Yes, you can! Latenode's visual editor makes syncing seamless. Easily trigger automated actions based on Facebook Conversions data, enhancing your ad campaigns and ROI.

What types of tasks can I perform by integrating Facebook Conversions with Facebook Ads Campaign Management?

Integrating Facebook Conversions with Facebook Ads Campaign Management allows you to perform various tasks, including:

  • Automatically updating ad campaigns based on conversion data.
  • Creating custom audiences in Facebook Ads from conversion events.
  • Pausing underperforming ads based on conversion rate thresholds.
  • Sending conversion data to a data warehouse for advanced analysis.
  • Generating daily reports on conversion metrics and ad performance.

Can I use JavaScript to transform conversion data before updating ads?

Yes! Latenode allows you to use JavaScript code blocks to manipulate data, offering unparalleled flexibility when updating ad campaigns.

Are there any limitations to the Facebook Conversions and Facebook Ads Campaign Management integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time updates are subject to Facebook's API rate limits.
  • Custom conversion events require proper setup in Facebook Conversions.
  • Some advanced ad campaign settings may require direct API calls.

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