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Automatically send Facebook Lead Ads data to Facebook Conversions for optimized ad campaigns. Scale easily on Latenode and use JavaScript for advanced lead enrichment, all at a fraction of typical automation costs.
Connect Facebook Conversions and Facebook Lead Ads in minutes with Latenode.
Create Facebook Conversions to Facebook Lead Ads workflow
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Facebook Conversions
Facebook Lead Ads
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Create a New Scenario to Connect Facebook Conversions and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Facebook Conversions or Facebook Lead Ads, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Facebook Conversions node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.
Facebook Conversions
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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Facebook Conversions and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Lead Ads + Google Sheets + Facebook Conversions: When a new lead is submitted via Facebook Lead Ads, the lead details are added to a Google Sheet for tracking and reporting. Then, a conversion event is sent to Facebook Conversions to track the success of the ad.
Facebook Lead Ads + Mailchimp + Facebook Conversions: When a new lead is generated from Facebook Lead Ads, the lead's information is used to add or update a subscriber in a specific Mailchimp list. Then, a conversion event is sent to Facebook Conversions to track the success of the ad.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
Related categories
How can I connect my Facebook Conversions account to Facebook Lead Ads using Latenode?
To connect your Facebook Conversions account to Facebook Lead Ads on Latenode, follow these steps:
Can I automatically track lead ad conversions?
Yes, with Latenode you can automatically track conversions from Facebook Lead Ads in Facebook Conversions. This allows for real-time insights and optimized ad campaign performance thanks to advanced workflow logic.
What types of tasks can I perform by integrating Facebook Conversions with Facebook Lead Ads?
Integrating Facebook Conversions with Facebook Lead Ads allows you to perform various tasks, including:
How do I troubleshoot failed Facebook Conversions events?
Latenode’s detailed logging and error handling make troubleshooting failed Facebook Conversions events easy, improving data reliability and accuracy.
Are there any limitations to the Facebook Conversions and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: