How to connect Facebook Conversions and Fillout
Create a New Scenario to Connect Facebook Conversions and Fillout
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Fillout will be your first step. To do this, click "Choose an app," find Facebook Conversions or Fillout, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Fillout Node
Next, click the plus (+) icon on the Facebook Conversions node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Authenticate Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Configure the Facebook Conversions and Fillout Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Fillout Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Fillout
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Fillout integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Fillout
Fillout + Facebook Conversions + Google Sheets: When a new submission is received in Fillout, a conversion event is sent to Facebook Conversions, and the submission data is added as a new row in Google Sheets.
Fillout + Facebook Conversions + Slack: When a new submission is received in Fillout, a conversion event is sent to Facebook Conversions. A notification containing submission data is then sent to a designated Slack channel.
Facebook Conversions and Fillout integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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FAQ Facebook Conversions and Fillout
How can I connect my Facebook Conversions account to Fillout using Latenode?
To connect your Facebook Conversions account to Fillout on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Fillout accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook Conversions events from Fillout form submissions?
Yes, you can! With Latenode, instantly trigger Facebook Conversions events based on Fillout submissions, enhancing your ad campaign tracking and ROI analysis with real-time data.
What types of tasks can I perform by integrating Facebook Conversions with Fillout?
Integrating Facebook Conversions with Fillout allows you to perform various tasks, including:
- Automatically send lead data from Fillout to Facebook Conversions.
- Track specific form submissions as conversion events.
- Personalize ad campaigns based on Fillout form responses.
- Update Facebook Conversions custom audiences using Fillout data.
- Create detailed reports on ad performance using form submission insights.
How do I troubleshoot connection issues between Facebook Conversions and Fillout?
Check your API keys and permissions in both apps. Latenode's error logs provide detailed information about failed connections.
Are there any limitations to the Facebook Conversions and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API rate limits of both platforms.
- Complex data transformations might require custom JavaScript code.
- Historical Fillout data prior to integration cannot be automatically backfilled.