How to connect Facebook Conversions and Firecrawl
Create a New Scenario to Connect Facebook Conversions and Firecrawl
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Firecrawl will be your first step. To do this, click "Choose an app," find Facebook Conversions or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Facebook Conversions node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Facebook Conversions and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, Firecrawl, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Conversions and Firecrawl integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Firecrawl
Facebook Conversions + Firecrawl + Google Sheets: When a Facebook Conversion event occurs, trigger a website crawl using Firecrawl. Once the crawl is complete, extract website data and store it in a Google Sheet for analysis and tracking.
Firecrawl + Facebook Conversions + Slack: Firecrawl scrapes a website and if significant changes are detected, especially on pages driving Facebook conversions, a notification is sent to a Slack channel to alert the marketing team.
Facebook Conversions and Firecrawl integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Facebook Conversions and Firecrawl
How can I connect my Facebook Conversions account to Firecrawl using Latenode?
To connect your Facebook Conversions account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website conversions based on Firecrawl data?
Yes, you can! Latenode allows you to send Firecrawl's web data directly to Facebook Conversions. This enables precise conversion tracking and optimizes ad campaigns effectively.
What types of tasks can I perform by integrating Facebook Conversions with Firecrawl?
Integrating Facebook Conversions with Firecrawl allows you to perform various tasks, including:
- Send new Firecrawl crawl results to Facebook Conversions as custom events.
- Update Facebook Conversions custom audiences based on website changes detected by Firecrawl.
- Trigger Facebook Conversions API events when Firecrawl finds specific keywords.
- Create lead gen campaigns with Firecrawl's data and Facebook Conversions events.
- Report crawling errors from Firecrawl into Facebook Conversions for debugging.
Can I use custom JavaScript functions with Facebook Conversions in Latenode?
Yes, Latenode allows you to use custom JavaScript functions, providing complete control over data transformation between Facebook Conversions and other apps.
Are there any limitations to the Facebook Conversions and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Facebook Conversions API may affect high-volume workflows.
- Firecrawl's data extraction accuracy depends on website structure.
- Complex data transformations may require advanced JavaScript knowledge.