How to connect Facebook Conversions and Formaloo
Create a New Scenario to Connect Facebook Conversions and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Formaloo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Formaloo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

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Formaloo
Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Facebook Conversions and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Formaloo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Formaloo
Formaloo + Facebook Conversions + Google Sheets: When a new row is added in Formaloo (form submission), send the conversion event to Facebook Conversions and log the data in Google Sheets for reporting.
Formaloo + Facebook Conversions + Slack: When a new row is added in Formaloo, send a conversion event to Facebook Conversions, and then send a Slack message to a specified channel notifying about the new submission.
Facebook Conversions and Formaloo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Facebook Conversions and Formaloo
How can I connect my Facebook Conversions account to Formaloo using Latenode?
To connect your Facebook Conversions account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Formaloo forms in Facebook Conversions?
Yes, you can! Latenode allows you to automatically send form data from Formaloo to Facebook Conversions, providing valuable insights into your marketing campaigns. Track conversions and optimize ad spend with ease.
What types of tasks can I perform by integrating Facebook Conversions with Formaloo?
Integrating Facebook Conversions with Formaloo allows you to perform various tasks, including:
- Automatically sending new Formaloo submissions to Facebook Conversions as leads.
- Updating Facebook Conversions custom audiences based on Formaloo form data.
- Triggering Facebook Conversions events when specific Formaloo form conditions are met.
- Analyzing Formaloo data to optimize Facebook Conversions ad campaigns.
- Creating personalized customer journeys based on form responses and ad interactions.
How secure is my Facebook Conversions data within Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring your data is protected during transfer and storage.
Are there any limitations to the Facebook Conversions and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API limits of both Facebook Conversions and Formaloo.
- Complex data transformations may require JavaScript coding within Latenode.
- Historical data migration between the two platforms may need manual setup.