How to connect Facebook Conversions and Formsite
Create a New Scenario to Connect Facebook Conversions and Formsite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Formsite will be your first step. To do this, click "Choose an app," find Facebook Conversions or Formsite, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formsite Node
Next, click the plus (+) icon on the Facebook Conversions node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.

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Authenticate Formsite
Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.
Configure the Facebook Conversions and Formsite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Formsite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Formsite
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Formsite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Formsite integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Formsite
Formsite + Facebook Conversions + Google Sheets: When a new form result is submitted in Formsite, send an event to Facebook Conversions to track ad performance. The form submission data is then added as a new row in a Google Sheet for detailed analysis.
Facebook Conversions + Formsite + Mailchimp: When a Facebook ad conversion event is detected, find a Formsite form and automatically add the contact information from the submission to a specified Mailchimp list for marketing purposes. Requires capturing the user's information during the conversion event to pass to Formsite.
Facebook Conversions and Formsite integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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See how Latenode works
FAQ Facebook Conversions and Formsite
How can I connect my Facebook Conversions account to Formsite using Latenode?
To connect your Facebook Conversions account to Formsite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Formsite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversion events?
Yes, you can! Use Latenode to instantly trigger Facebook Conversions events from new Formsite submissions, providing real-time conversion tracking. Optimize campaigns effectively.
What types of tasks can I perform by integrating Facebook Conversions with Formsite?
Integrating Facebook Conversions with Formsite allows you to perform various tasks, including:
- Create custom audiences based on form submission data.
- Track lead generation from specific Facebook ad campaigns.
- Automatically send conversion data to Facebook from new sign-ups.
- Measure the ROI of Facebook ads using Formsite data.
- Personalize ads based on form responses.
Can I use custom JavaScript with my Facebook Conversions data in Latenode?
Yes! Latenode supports custom JavaScript, allowing you to transform and manipulate Facebook Conversions data for advanced use cases.
Are there any limitations to the Facebook Conversions and Formsite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript knowledge.
- Rate limits on the Facebook Conversions API can affect high-volume workflows.
- Changes to Formsite's API could require adjustments to existing workflows.