How to connect Facebook Conversions and Formstack
Create a New Scenario to Connect Facebook Conversions and Formstack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Formstack will be your first step. To do this, click "Choose an app," find Facebook Conversions or Formstack, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formstack Node
Next, click the plus (+) icon on the Facebook Conversions node, select Formstack from the list of available apps, and choose the action you need from the list of nodes within Formstack.

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Authenticate Formstack
Now, click the Formstack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formstack settings. Authentication allows you to use Formstack through Latenode.
Configure the Facebook Conversions and Formstack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Formstack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Formstack
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Formstack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Formstack integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Formstack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Formstack
Formstack + Facebook Conversions + Google Sheets: When a new form submission is received in Formstack, a conversion event is sent to Facebook Conversions, and the submission data is added to a Google Sheet for analysis and record-keeping.
Formstack + Mailchimp + Facebook Conversions: When a new form submission is received in Formstack, the lead's information is added as a subscriber to a Mailchimp list, and a conversion event is sent to Facebook Conversions for tracking marketing campaign effectiveness.
Facebook Conversions and Formstack integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Formstack
Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.
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See how Latenode works
FAQ Facebook Conversions and Formstack
How can I connect my Facebook Conversions account to Formstack using Latenode?
To connect your Facebook Conversions account to Formstack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Formstack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversions events?
Yes, you can! Latenode allows you to automatically send Formstack submission data to Facebook Conversions, enhancing campaign tracking and ROI analysis with real-time insights.
What types of tasks can I perform by integrating Facebook Conversions with Formstack?
Integrating Facebook Conversions with Formstack allows you to perform various tasks, including:
- Automatically send form data to Facebook Conversions as custom events.
- Create targeted Facebook ad campaigns based on form submission data.
- Update customer information in Facebook Conversions from new form entries.
- Trigger personalized email sequences based on form responses using AI.
- Analyze form submission trends to optimize Facebook ad performance.
How secure is my Facebook Conversions data within Latenode?
Latenode uses advanced encryption and security protocols to protect your data, ensuring secure integration and compliance. Your privacy is our priority.
Are there any limitations to the Facebook Conversions and Formstack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom fields in Formstack may require JavaScript for data mapping.
- Facebook Conversions API rate limits may affect high-volume data transfers.
- Historical Formstack data prior to integration cannot be automatically synced.