How to connect Facebook Conversions and FreeAgent
Create a New Scenario to Connect Facebook Conversions and FreeAgent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or FreeAgent will be your first step. To do this, click "Choose an app," find Facebook Conversions or FreeAgent, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreeAgent Node
Next, click the plus (+) icon on the Facebook Conversions node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.

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Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the Facebook Conversions and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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FreeAgent
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and FreeAgent integration works as expected. Depending on your setup, data should flow between Facebook Conversions and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and FreeAgent
Facebook Conversions + FreeAgent + Google Sheets: When a Facebook Conversion event occurs, create a new contact in FreeAgent, then log the event details and FreeAgent contact information in a Google Sheet for tracking ad spend and customer acquisition costs.
FreeAgent + Facebook Conversions + Slack: When a new invoice is created in FreeAgent, triggered by a Facebook ad campaign (identified by a specific tag or customer), send a Slack message to a designated channel to alert the team.
Facebook Conversions and FreeAgent integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
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See how Latenode works
FAQ Facebook Conversions and FreeAgent
How can I connect my Facebook Conversions account to FreeAgent using Latenode?
To connect your Facebook Conversions account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend against revenue using Facebook Conversions and FreeAgent integration?
Yes, you can! Latenode's data transformation tools let you map conversion values to FreeAgent invoices, giving you real-time ROI insights. Automate reports and gain clarity.
What types of tasks can I perform by integrating Facebook Conversions with FreeAgent?
Integrating Facebook Conversions with FreeAgent allows you to perform various tasks, including:
- Automatically creating FreeAgent invoices from qualified Facebook lead ad conversions.
- Triggering invoice reminders based on Facebook conversion event timing.
- Updating FreeAgent contact details based on Facebook lead form submissions.
- Calculating marketing ROI by linking ad spend to FreeAgent revenue data.
- Sending thank-you notes via Facebook Messenger upon invoice payment in FreeAgent.
Can I use JavaScript to enhance my Facebook Conversions workflows?
Yes! Latenode allows custom JavaScript code, enabling advanced data manipulation and personalized logic exceeding typical no-code limits.
Are there any limitations to the Facebook Conversions and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data syncing is limited by the Facebook Conversions and FreeAgent APIs.
- Advanced currency conversions may require custom JavaScript for full accuracy.
- Complex FreeAgent accounting configurations may need adjustments in Latenode workflows.