How to connect Facebook Conversions and FreshBooks
Create a New Scenario to Connect Facebook Conversions and FreshBooks
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or FreshBooks will be your first step. To do this, click "Choose an app," find Facebook Conversions or FreshBooks, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreshBooks Node
Next, click the plus (+) icon on the Facebook Conversions node, select FreshBooks from the list of available apps, and choose the action you need from the list of nodes within FreshBooks.

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Authenticate FreshBooks
Now, click the FreshBooks node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreshBooks settings. Authentication allows you to use FreshBooks through Latenode.
Configure the Facebook Conversions and FreshBooks Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and FreshBooks Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, FreshBooks, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and FreshBooks integration works as expected. Depending on your setup, data should flow between Facebook Conversions and FreshBooks (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and FreshBooks
Facebook Conversions + FreshBooks + Google Sheets: When a new invoice is created in FreshBooks, the invoice data and associated Facebook ad spend data (using the Facebook Conversions API) are added to a Google Sheet for ROI analysis.
FreshBooks + Facebook Conversions + Slack: When a new invoice is created in FreshBooks, look up the associated Facebook ad campaign using Facebook Conversions API data. Send a message to a designated Slack channel with the invoice details and campaign information, prompting a review of the campaign's performance.
Facebook Conversions and FreshBooks integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About FreshBooks
Connect FreshBooks to Latenode to automate invoice creation and payment tracking. Trigger actions in other apps (CRM, email) based on FreshBooks events. Centralize accounting data into workflows, use AI to analyze spendings, and get custom notifications – all automated with Latenode's flexible, no-code visual builder.
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See how Latenode works
FAQ Facebook Conversions and FreshBooks
How can I connect my Facebook Conversions account to FreshBooks using Latenode?
To connect your Facebook Conversions account to FreshBooks on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and FreshBooks accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using conversion data to update FreshBooks?
Yes, you can! Latenode's data transformation tools and AI integration let you analyze Facebook Conversions data and automatically update FreshBooks with ROI insights, improving budget optimization.
What types of tasks can I perform by integrating Facebook Conversions with FreshBooks?
Integrating Facebook Conversions with FreshBooks allows you to perform various tasks, including:
- Automatically creating FreshBooks invoices for successful Facebook lead conversions.
- Updating client details in FreshBooks with information from Facebook lead ads.
- Calculating advertising ROI by linking ad spend to FreshBooks revenue data.
- Triggering FreshBooks payment reminders based on Facebook conversion events.
- Generating reports in FreshBooks using data enriched by Facebook Conversions insights.
How securely does Latenode handle Facebook Conversions data?
Latenode employs robust encryption and security protocols to protect your Facebook Conversions and FreshBooks data during processing and storage.
Are there any limitations to the Facebook Conversions and FreshBooks integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Facebook Conversions data prior to integration might not be accessible immediately.
- Complex data transformations may require custom JavaScript code in Latenode.
- Rate limits on Facebook Conversions and FreshBooks APIs can affect high-volume workflows.