How to connect Facebook Conversions and Freshdesk
Create a New Scenario to Connect Facebook Conversions and Freshdesk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Freshdesk will be your first step. To do this, click "Choose an app," find Facebook Conversions or Freshdesk, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Freshdesk Node
Next, click the plus (+) icon on the Facebook Conversions node, select Freshdesk from the list of available apps, and choose the action you need from the list of nodes within Freshdesk.

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Authenticate Freshdesk
Now, click the Freshdesk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Freshdesk settings. Authentication allows you to use Freshdesk through Latenode.
Configure the Facebook Conversions and Freshdesk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Freshdesk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Freshdesk
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Freshdesk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Freshdesk integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Freshdesk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Freshdesk
Facebook Conversions + Slack + Freshdesk: When a new high-value conversion event is registered in Facebook Conversions, a notification is sent to a Slack channel. If a matching contact exists in Freshdesk, a note is added to their ticket, otherwise a new contact is created and a new ticket is created.
Freshdesk + Facebook Conversions + Google Sheets: When a new ticket is created in Freshdesk, search for any corresponding Facebook Conversion events (using ticket content), and log relevant details including ticket ID and conversion data in Google Sheets for campaign performance analysis.
Facebook Conversions and Freshdesk integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Freshdesk
Sync Freshdesk tickets with other apps in Latenode to automate support workflows. Update databases, trigger alerts, or generate reports based on ticket status, all without code. Connect Freshdesk to your CRM or marketing tools to close the loop on customer issues. Less manual work, more automation.
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See how Latenode works
FAQ Facebook Conversions and Freshdesk
How can I connect my Facebook Conversions account to Freshdesk using Latenode?
To connect your Facebook Conversions account to Freshdesk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Freshdesk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Freshdesk tickets from Facebook lead ads?
Yes, you can! Latenode lets you instantly turn Facebook Conversions leads into Freshdesk tickets, ensuring prompt support. Improve response times and never miss a lead using our visual builder.
What types of tasks can I perform by integrating Facebook Conversions with Freshdesk?
Integrating Facebook Conversions with Freshdesk allows you to perform various tasks, including:
- Create Freshdesk tickets for new Facebook Conversions leads.
- Update ticket properties based on Facebook conversion events.
- Send thank-you messages via Facebook Messenger to ticket requesters.
- Track Facebook ad spend against Freshdesk ticket resolution times.
- Trigger Facebook custom conversions from specific Freshdesk ticket statuses.
How secure is my Facebook Conversions data when using Latenode?
Latenode employs industry-standard security protocols, including encryption, to protect your Facebook Conversions data during transit and storage.
Are there any limitations to the Facebook Conversions and Freshdesk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup is not automatically synced.
- Complex custom fields in Freshdesk might require advanced configuration.
- Rate limits imposed by Facebook Conversions and Freshdesk APIs may affect performance.