How to connect Facebook Conversions and Google Calendar
Create a New Scenario to Connect Facebook Conversions and Google Calendar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Calendar will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Calendar, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Calendar Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google Calendar from the list of available apps, and choose the action you need from the list of nodes within Google Calendar.

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Authenticate Google Calendar
Now, click the Google Calendar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Calendar settings. Authentication allows you to use Google Calendar through Latenode.
Configure the Facebook Conversions and Google Calendar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google Calendar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Calendar
Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Google Calendar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Calendar integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Calendar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google Calendar
Facebook Conversions + Google Calendar + Slack: When a new event is sent to Facebook Conversions, a corresponding event is created in Google Calendar. A Slack message is then sent to a designated channel to notify the team about the new calendar event.
Google Calendar + Facebook Conversions + Google Sheets: When a new or modified event occurs in Google Calendar, information about it is logged into Google Sheets. Additionally, a conversion event is sent to Facebook Conversions for tracking purposes, potentially related to event attendance or marketing efforts.
Facebook Conversions and Google Calendar integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google Calendar
Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.
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See how Latenode works
FAQ Facebook Conversions and Google Calendar
How can I connect my Facebook Conversions account to Google Calendar using Latenode?
To connect your Facebook Conversions account to Google Calendar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google Calendar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I schedule calendar events from Facebook conversion data?
Yes, you can! Latenode lets you trigger calendar event creation based on Facebook Conversions. Ensure optimal campaign follow-up, personalized outreach, and better sales outcomes.
What types of tasks can I perform by integrating Facebook Conversions with Google Calendar?
Integrating Facebook Conversions with Google Calendar allows you to perform various tasks, including:
- Create Google Calendar events for high-value Facebook Conversion leads.
- Send automated SMS reminders about events to leads via Twilio.
- Update event details based on changes in Facebook Conversions.
- Generate weekly reports on conversion events and calendar activity.
- Share conversion event summaries in team Slack channels.
What Facebook Conversions events can trigger workflows in Latenode?
Latenode supports triggers for all Facebook Conversions events. Track purchases, registrations, and more to automate key workflows.
Are there any limitations to the Facebook Conversions and Google Calendar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Facebook Conversions data cannot be retroactively synced.
- The free plan has limitations on the number of operations per month.
- Custom field mapping requires familiarity with data structures.