How to connect Facebook Conversions and Google Chat
Create a New Scenario to Connect Facebook Conversions and Google Chat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Chat will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Chat, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Chat Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google Chat from the list of available apps, and choose the action you need from the list of nodes within Google Chat.

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Google Chat
Authenticate Google Chat
Now, click the Google Chat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Chat settings. Authentication allows you to use Google Chat through Latenode.
Configure the Facebook Conversions and Google Chat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google Chat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Chat
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Google Chat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Chat integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Chat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google Chat
Facebook Conversions + Google Sheets + Google Chat: When a new conversion event is recorded in Facebook Conversions, the data is logged in a Google Sheet. A daily summary of conversion events is then sent to a designated Google Chat channel.
Facebook Conversions + ClickUp + Google Chat: When a high-value conversion event occurs in Facebook Conversions, a task is created in ClickUp to follow up on the lead. A notification is also sent to a Google Chat channel to alert the team.
Facebook Conversions and Google Chat integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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See how Latenode works
FAQ Facebook Conversions and Google Chat
How can I connect my Facebook Conversions account to Google Chat using Latenode?
To connect your Facebook Conversions account to Google Chat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google Chat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified on Google Chat about new Facebook leads?
Yes, you can! Latenode allows real-time notifications for new Facebook leads directly in Google Chat. This instant alert system helps you respond faster, powered by our efficient no-code workflows.
What types of tasks can I perform by integrating Facebook Conversions with Google Chat?
Integrating Facebook Conversions with Google Chat allows you to perform various tasks, including:
- Receiving real-time alerts for high-value Facebook lead conversions.
- Automatically posting daily conversion summaries to a Google Chat channel.
- Creating a Google Chat task for follow-up on specific conversion events.
- Sending personalized welcome messages to new leads via Google Chat.
- Notifying your team in Google Chat about A/B test results from Facebook.
How do I handle errors in my Facebook Conversions workflows on Latenode?
Latenode provides detailed error logs and automated retry mechanisms. Use JavaScript or AI steps to create custom error handling flows and improve workflow reliability.
Are there any limitations to the Facebook Conversions and Google Chat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Rate limits imposed by Facebook Conversions and Google Chat apply.
- Historical data import from Facebook Conversions may require batch processing.