How to connect Facebook Conversions and Google Cloud BigQuery
Create a New Scenario to Connect Facebook Conversions and Google Cloud BigQuery
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Cloud BigQuery will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Cloud BigQuery, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Cloud BigQuery Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google Cloud BigQuery from the list of available apps, and choose the action you need from the list of nodes within Google Cloud BigQuery.

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Authenticate Google Cloud BigQuery
Now, click the Google Cloud BigQuery node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud BigQuery settings. Authentication allows you to use Google Cloud BigQuery through Latenode.
Configure the Facebook Conversions and Google Cloud BigQuery Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google Cloud BigQuery Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Google Cloud BigQuery, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Cloud BigQuery integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Cloud BigQuery (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google Cloud BigQuery
Facebook Conversions + Google Cloud BigQuery + Google Sheets: Analyze Facebook ad conversions by sending conversion events from Facebook Conversions. Aggregate and analyze the data in BigQuery (Note: BigQuery actions are unavailable, so this step needs to be performed manually). Summarize the key metrics derived from BigQuery in a Google Sheet report for easy visualization and sharing.
Facebook Conversions + Google Cloud BigQuery + Slack: Monitor Facebook Conversions for unusual trends. Send Facebook Conversion data to BigQuery for trend analysis (Note: BigQuery actions are unavailable, so this step needs to be performed manually). When unusual conversion patterns are identified, trigger an alert to the marketing team via Slack with a detailed message.
Facebook Conversions and Google Cloud BigQuery integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google Cloud BigQuery
Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.
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FAQ Facebook Conversions and Google Cloud BigQuery
How can I connect my Facebook Conversions account to Google Cloud BigQuery using Latenode?
To connect your Facebook Conversions account to Google Cloud BigQuery on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google Cloud BigQuery accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze ad campaign performance data using Facebook Conversions and Google Cloud BigQuery integration?
Yes, you can. Latenode's visual interface simplifies data transfer, enabling in-depth analysis for optimized campaigns and improved ROI. Leverage custom JavaScript to transform your data further.
What types of tasks can I perform by integrating Facebook Conversions with Google Cloud BigQuery?
Integrating Facebook Conversions with Google Cloud BigQuery allows you to perform various tasks, including:
- Automatically backing up Facebook Conversions data to Google Cloud BigQuery.
- Creating custom dashboards to visualize Facebook Conversions performance metrics.
- Enriching Facebook Conversions data with other data sources in Google Cloud BigQuery.
- Generating reports on Facebook Conversions ROI using Google Cloud BigQuery's analytics.
- Triggering alerts based on Facebook Conversions data stored in Google Cloud BigQuery.
How secure is Facebook Conversions data when using Latenode?
Latenode uses industry-standard encryption to secure data, both in transit and at rest. User credentials are encrypted and securely stored.
Are there any limitations to the Facebook Conversions and Google Cloud BigQuery integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on the data volume.
- Advanced transformations may require JavaScript knowledge.
- API rate limits of Facebook Conversions still apply.