Facebook Conversions and Google Dialogflow ES Integration

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Use Google Dialogflow ES to qualify leads from Facebook Conversions ads, then automatically create personalized follow ups. Latenode's visual editor and affordable execution costs let you build this faster and scale it further using custom logic.

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Facebook Conversions

Google Dialogflow ES

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Google Dialogflow ES

Create a New Scenario to Connect Facebook Conversions and Google Dialogflow ES

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Dialogflow ES will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Dialogflow ES, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

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Run node once

Add the Google Dialogflow ES Node

Next, click the plus (+) icon on the Facebook Conversions node, select Google Dialogflow ES from the list of available apps, and choose the action you need from the list of nodes within Google Dialogflow ES.

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Facebook Conversions

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Google Dialogflow ES

Authenticate Google Dialogflow ES

Now, click the Google Dialogflow ES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Dialogflow ES settings. Authentication allows you to use Google Dialogflow ES through Latenode.

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Facebook Conversions

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Configure the Facebook Conversions and Google Dialogflow ES Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Dialogflow ES Oauth 2.0

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Run node once

Set Up the Facebook Conversions and Google Dialogflow ES Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Google Dialogflow ES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Dialogflow ES integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Dialogflow ES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Google Dialogflow ES

Facebook Conversions + Google Dialogflow ES + Google Sheets: When a new event is registered by Facebook Conversions, the data is sent to Google Dialogflow ES to detect the intent. If the intent matches a qualified lead, the lead information is added to a Google Sheet for tracking.

Facebook Conversions + Google Dialogflow ES + Twilio: When a new event is registered by Facebook Conversions, the event data is sent to Google Dialogflow ES to detect the intent and extract lead information. Based on the extracted information, a personalized SMS message is sent to the lead via Twilio.

Facebook Conversions and Google Dialogflow ES integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Google Dialogflow ES

Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.

See how Latenode works

FAQ Facebook Conversions and Google Dialogflow ES

How can I connect my Facebook Conversions account to Google Dialogflow ES using Latenode?

To connect your Facebook Conversions account to Google Dialogflow ES on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Google Dialogflow ES accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Facebook Conversions from Dialogflow?

Yes, you can! Use Latenode's visual editor to seamlessly update Facebook Conversions based on Dialogflow responses. Enhance your ad targeting with real-time customer interactions and insights.

What types of tasks can I perform by integrating Facebook Conversions with Google Dialogflow ES?

Integrating Facebook Conversions with Google Dialogflow ES allows you to perform various tasks, including:

  • Update Facebook Conversions custom audiences based on Dialogflow intent matches.
  • Trigger personalized Facebook ad campaigns based on Dialogflow conversation data.
  • Record lead information captured in Dialogflow directly into Facebook Conversions.
  • Send Facebook Conversion API events based on specific user actions in Dialogflow.
  • Dynamically adjust ad spend based on real-time user engagement metrics from Dialogflow.

Howsecureis Facebook Conversions data transmission in Latenode?

Latenode utilizes secure encryption protocols and follows best practices to protect your Facebook Conversions data during transmission and storage.

Are there any limitations to the Facebook Conversions and Google Dialogflow ES integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Conversions and Google Dialogflow ES APIs may affect workflow speed.
  • Complex data transformations may require JavaScript knowledge.
  • Custom audiences in Facebook Conversions must be properly configured for effective targeting.

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