How to connect Facebook Conversions and Google Sheets
Create a New Scenario to Connect Facebook Conversions and Google Sheets
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Sheets will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Sheets, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Sheets Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google Sheets from the list of available apps, and choose the action you need from the list of nodes within Google Sheets.

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Authenticate Google Sheets
Now, click the Google Sheets node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Sheets settings. Authentication allows you to use Google Sheets through Latenode.
Configure the Facebook Conversions and Google Sheets Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google Sheets Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Sheets
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Google Sheets, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Sheets integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Sheets (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google Sheets
Facebook Conversions + Google Sheets + Shopify: When a Facebook Conversion event is received, the details are added to a Google Sheet. Then, Shopify customer data is updated with the conversion information.
Google Sheets + Facebook Conversions + ClickUp: Analyze Facebook Conversions data in Google Sheets. When a new row is added to the Google Sheet (representing a conversion), create a task in ClickUp to notify the marketing team about the conversion.
Facebook Conversions and Google Sheets integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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See how Latenode works
FAQ Facebook Conversions and Google Sheets
How can I connect my Facebook Conversions account to Google Sheets using Latenode?
To connect your Facebook Conversions account to Google Sheets on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google Sheets accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Facebook Conversions in Google Sheets?
Yes, easily! Latenode's visual editor lets you map data fields between Facebook Conversions and Google Sheets, automatically logging new leads and boosting reporting efficiency.
What types of tasks can I perform by integrating Facebook Conversions with Google Sheets?
Integrating Facebook Conversions with Google Sheets allows you to perform various tasks, including:
- Automatically backing up Facebook Conversions data to a Google Sheet.
- Creating custom reports in Google Sheets based on conversion events.
- Sending email notifications based on data changes in Google Sheets.
- Updating customer information in Google Sheets from Facebook leads.
- Analyzing conversion data using Google Sheets' charting tools.
How do I handle errors when sending data to Google Sheets?
Latenode’s error handling allows you to retry failed attempts or route errors to specific channels for immediate review, ensuring data integrity.
Are there any limitations to the Facebook Conversions and Google Sheets integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Google Sheets APIs.
- Complex data transformations may require JavaScript knowledge.
- Large data volumes can impact workflow execution time.