How to connect Facebook Conversions and Google Vertex AI
Create a New Scenario to Connect Facebook Conversions and Google Vertex AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Google Vertex AI will be your first step. To do this, click "Choose an app," find Facebook Conversions or Google Vertex AI, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Vertex AI Node
Next, click the plus (+) icon on the Facebook Conversions node, select Google Vertex AI from the list of available apps, and choose the action you need from the list of nodes within Google Vertex AI.

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Google Vertex AI
Authenticate Google Vertex AI
Now, click the Google Vertex AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Vertex AI settings. Authentication allows you to use Google Vertex AI through Latenode.
Configure the Facebook Conversions and Google Vertex AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Google Vertex AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Vertex AI
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Google Vertex AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Google Vertex AI integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Google Vertex AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Google Vertex AI
Facebook Conversions + Google Vertex AI + Google Sheets: When a new conversion event is recorded in Facebook Conversions, the event data is sent to Google Vertex AI's Gemini model for sentiment analysis. The sentiment score and original conversion data are then logged in a Google Sheets spreadsheet for trend analysis.
Facebook Conversions + Google Vertex AI + Slack: Upon receiving a new conversion in Facebook Conversions, the lead's data is analyzed by Google Vertex AI's Gemini to assess lead quality. If the quality score exceeds a threshold, a notification is sent to a designated Slack channel to alert the sales team.
Facebook Conversions and Google Vertex AI integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Google Vertex AI
Use Vertex AI in Latenode to build AI-powered automation. Quickly integrate machine learning models for tasks like sentiment analysis or image recognition. Automate data enrichment or content moderation workflows without complex coding. Latenode’s visual editor makes it easier to chain AI tasks and scale them reliably, paying only for the execution time of each flow.
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FAQ Facebook Conversions and Google Vertex AI
How can I connect my Facebook Conversions account to Google Vertex AI using Latenode?
To connect your Facebook Conversions account to Google Vertex AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Google Vertex AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze ad copy performance using Facebook Conversions data in Vertex AI?
Yes, you can! Latenode enables seamless data transfer. Improve ad copy by sending Facebook Conversions insights to Vertex AI for analysis and getting optimized suggestions.
What types of tasks can I perform by integrating Facebook Conversions with Google Vertex AI?
Integrating Facebook Conversions with Google Vertex AI allows you to perform various tasks, including:
- Predicting conversion rates based on ad spend using AI models.
- Generating targeted ad copy using AI based on conversion data.
- Automating A/B testing of ad creatives with AI insights.
- Identifying high-value customer segments via AI-powered analysis.
- Optimizing bidding strategies in real-time using AI predictions.
Can I use custom JavaScript functions with Facebook Conversions data?
Yes! Latenode allows injecting JavaScript code, enabling custom data transformations and advanced logic not available elsewhere.
Are there any limitations to the Facebook Conversions and Google Vertex AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Facebook Conversions may be subject to API rate limits.
- Complex AI models in Vertex AI may require significant processing time.
- Custom JavaScript code requires technical expertise for implementation.