How to connect Facebook Conversions and Gravity Forms
Create a New Scenario to Connect Facebook Conversions and Gravity Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Gravity Forms will be your first step. To do this, click "Choose an app," find Facebook Conversions or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gravity Forms Node
Next, click the plus (+) icon on the Facebook Conversions node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.

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Gravity Forms

Authenticate Gravity Forms
Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.
Configure the Facebook Conversions and Gravity Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Gravity Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gravity Forms
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Gravity Forms integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Gravity Forms
Gravity Forms + Facebook Conversions + Google Sheets: When a form is submitted in Gravity Forms, the data is used to send a conversion event to Facebook Conversions, and then the form entry data is added to a Google Sheet for tracking.
Gravity Forms + Slack + Facebook Conversions: When a Gravity Forms form is submitted, a Slack message is sent to a channel. This message alerts the marketing team to follow up. At the same time, conversion data is sent to Facebook Conversions to track ad effectiveness.
Facebook Conversions and Gravity Forms integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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See how Latenode works
FAQ Facebook Conversions and Gravity Forms
How can I connect my Facebook Conversions account to Gravity Forms using Latenode?
To connect your Facebook Conversions account to Gravity Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Gravity Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook Conversions events?
Yes, you can! Latenode enables real-time tracking. Trigger Facebook Conversions events directly from Gravity Forms submissions to improve ad campaign optimization and ROI reporting.
What types of tasks can I perform by integrating Facebook Conversions with Gravity Forms?
Integrating Facebook Conversions with Gravity Forms allows you to perform various tasks, including:
- Track new Gravity Forms submissions as lead events in Facebook Conversions.
- Send custom conversion events based on specific form field values.
- Dynamically update Facebook Custom Audiences with form submission data.
- Measure the ROI of ad campaigns based on form submission conversions.
- Automatically trigger personalized follow-up sequences.
How to ensure accurate conversion data in Facebook Conversions?
Latenode lets you use advanced logic and JavaScript code to standardize data before sending it to Facebook Conversions for reliable tracking.
Are there any limitations to the Facebook Conversions and Gravity Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time updates depend on the API availability of both platforms.
- Initial setup requires familiarity with Facebook Conversions tracking.