How to connect Facebook Conversions and HighLevel
Create a New Scenario to Connect Facebook Conversions and HighLevel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or HighLevel will be your first step. To do this, click "Choose an app," find Facebook Conversions or HighLevel, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HighLevel Node
Next, click the plus (+) icon on the Facebook Conversions node, select HighLevel from the list of available apps, and choose the action you need from the list of nodes within HighLevel.

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Authenticate HighLevel
Now, click the HighLevel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HighLevel settings. Authentication allows you to use HighLevel through Latenode.
Configure the Facebook Conversions and HighLevel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and HighLevel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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HighLevel
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, HighLevel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and HighLevel integration works as expected. Depending on your setup, data should flow between Facebook Conversions and HighLevel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and HighLevel
Facebook Conversions + HighLevel + Google Sheets: When a Facebook Conversion event is triggered, this data is sent to HighLevel to update contact information. The conversion data is then logged in Google Sheets for reporting and analysis.
Shopify + HighLevel + Facebook Conversions: When a new paid order is created in Shopify, customer data is updated or created in HighLevel. HighLevel then sends conversion data to Facebook Conversions.
Facebook Conversions and HighLevel integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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See how Latenode works
FAQ Facebook Conversions and HighLevel
How can I connect my Facebook Conversions account to HighLevel using Latenode?
To connect your Facebook Conversions account to HighLevel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and HighLevel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Facebook Conversions in HighLevel?
Yes, you can easily track Facebook Conversions leads in HighLevel using Latenode. Leverage advanced logic blocks and JavaScript code to filter and route data, ensuring accurate lead attribution and streamlined follow-up.
What types of tasks can I perform by integrating Facebook Conversions with HighLevel?
Integrating Facebook Conversions with HighLevel allows you to perform various tasks, including:
- Automatically creating new HighLevel contacts from Facebook Conversions leads.
- Updating contact information in HighLevel based on Facebook Conversions data.
- Triggering HighLevel workflows when a Facebook Conversions event occurs.
- Segmenting Facebook Conversions leads within HighLevel based on custom criteria.
- Sending personalized messages via HighLevel based on Facebook Conversions data.
How secure is connecting Facebook Conversions to HighLevel on Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to ensure your data remains protected when connecting Facebook Conversions and HighLevel.
Are there any limitations to the Facebook Conversions and HighLevel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API limits of both Facebook Conversions and HighLevel.
- Custom field mappings may require manual configuration within Latenode.
- Historical data synchronization beyond a certain timeframe may not be supported.