Facebook Conversions and HubSpot Integration

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Automatically create or update HubSpot contacts from Facebook Conversions leads, enriching your CRM data. Latenode's low-code editor offers total control over field mapping and data transformation, scaling affordably as lead volume grows.

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Facebook Conversions

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and HubSpot

Create a New Scenario to Connect Facebook Conversions and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or HubSpot will be your first step. To do this, click "Choose an app," find Facebook Conversions or HubSpot, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Facebook Conversions node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Configure the Facebook Conversions and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Conversions and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and HubSpot integration works as expected. Depending on your setup, data should flow between Facebook Conversions and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and HubSpot

Facebook Conversions + HubSpot + Google Sheets: When a new event is sent to Facebook Conversions, find or create a contact in HubSpot. Then, add a row to a Google Sheet to log the conversion event and associated contact information for analysis.

HubSpot + Facebook Conversions + Slack: When a deal reaches a specific stage in HubSpot, create a custom audience in Facebook Conversions based on associated contact information and notify the sales team about the deal progression in Slack.

Facebook Conversions and HubSpot integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Facebook Conversions and HubSpot

How can I connect my Facebook Conversions account to HubSpot using Latenode?

To connect your Facebook Conversions account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update HubSpot contacts with Facebook conversions data?

Yes, you can! Latenode allows seamless data transfer, enriching HubSpot contacts with Facebook Conversions insights. Enhance personalization and boost sales by automating contact updates.

What types of tasks can I perform by integrating Facebook Conversions with HubSpot?

Integrating Facebook Conversions with HubSpot allows you to perform various tasks, including:

  • Automatically creating new HubSpot contacts from Facebook lead ad conversions.
  • Updating HubSpot contact properties with custom Facebook conversion data.
  • Triggering HubSpot workflows based on specific Facebook conversion events.
  • Segmenting HubSpot contacts based on Facebook ad engagement metrics.
  • Calculating ROI by connecting Facebook ad spend to HubSpot sales data.

How secure is connecting Facebook Conversions to HubSpot via Latenode?

Latenode employs robust security measures, including encryption and secure authentication protocols, ensuring your data remains safe and private throughout the integration process.

Are there any limitations to the Facebook Conversions and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Conversions and HubSpot may affect workflow execution speed.
  • Custom object mapping in HubSpot may require advanced configuration.
  • Historical data synchronization might require manual backfilling.

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