How to connect Facebook Conversions and Insightly
Create a New Scenario to Connect Facebook Conversions and Insightly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Insightly will be your first step. To do this, click "Choose an app," find Facebook Conversions or Insightly, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Insightly Node
Next, click the plus (+) icon on the Facebook Conversions node, select Insightly from the list of available apps, and choose the action you need from the list of nodes within Insightly.

Facebook Conversions
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Insightly

Authenticate Insightly
Now, click the Insightly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Insightly settings. Authentication allows you to use Insightly through Latenode.
Configure the Facebook Conversions and Insightly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Insightly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Insightly
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Insightly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Insightly integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Insightly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Insightly
Facebook Conversions + Insightly + Slack: When a high-value lead converts via Facebook Conversions, a new lead is created in Insightly. Then, a notification is sent to a specific Slack channel to inform the sales team about the new lead.
Insightly + Mailchimp: When a new contact is created in Insightly, that contact is added to a specific audience in Mailchimp for targeted email marketing campaigns.
Facebook Conversions and Insightly integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Insightly
Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.
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FAQ Facebook Conversions and Insightly
How can I connect my Facebook Conversions account to Insightly using Latenode?
To connect your Facebook Conversions account to Insightly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Insightly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Facebook ads in Insightly?
Yes, easily. Latenode allows automatic lead creation in Insightly from Facebook Conversions data, ensuring timely follow-up and maximized conversion rates. No coding needed!
What types of tasks can I perform by integrating Facebook Conversions with Insightly?
Integrating Facebook Conversions with Insightly allows you to perform various tasks, including:
- Automatically creating new Insightly contacts from Facebook lead ads.
- Updating Insightly contact details based on Facebook Conversions data.
- Triggering email sequences in Insightly for qualified Facebook leads.
- Creating Insightly tasks for sales teams based on Facebook ad engagement.
- Logging Facebook ad campaign performance directly within Insightly.
How to use custom conversion events from Facebook in Latenode?
Latenode allows you to use custom events via JavaScript blocks to filter, transform, and route data to Insightly.
Are there any limitations to the Facebook Conversions and Insightly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions prior to integration isn't automatically synced.
- Complex data transformations might require custom JavaScript coding.
- Rate limits imposed by Facebook Conversions and Insightly still apply.