How to connect Facebook Conversions and Instantly
Create a New Scenario to Connect Facebook Conversions and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Instantly will be your first step. To do this, click "Choose an app," find Facebook Conversions or Instantly, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Facebook Conversions node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Facebook Conversions and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Instantly integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Instantly
Facebook Conversions + Instantly + Google Sheets: When a new lead is created in Instantly, triggered by a Facebook Conversion event, their information is added to a Google Sheet for tracking and analysis.
Facebook Conversions + Instantly + Slack: When a Facebook Conversion event occurs, a new lead is created in Instantly and then that lead is moved to a specific campaign. Slack is notified with a message in a public channel to notify the sales team.
Facebook Conversions and Instantly integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Facebook Conversions and Instantly
How can I connect my Facebook Conversions account to Instantly using Latenode?
To connect your Facebook Conversions account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from Instantly leads?
Yes, you can! Latenode allows you to seamlessly pass lead data from Instantly to Facebook Conversions, ensuring accurate attribution and optimizing your ad campaigns. Use no-code blocks or JS for advanced transformations.
What types of tasks can I perform by integrating Facebook Conversions with Instantly?
Integrating Facebook Conversions with Instantly allows you to perform various tasks, including:
- Automatically log new Instantly leads as Facebook Conversions events.
- Create custom audiences in Facebook based on Instantly engagement.
- Trigger Facebook lead ads from successful Instantly email campaigns.
- Enrich Facebook Conversions data with Instantly profile information.
- Update Facebook custom audiences based on Instantly campaign performance.
How secure is connecting Facebook Conversions to Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to protect your Facebook Conversions data during integration.
Are there any limitations to the Facebook Conversions and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Instantly APIs may affect performance.
- Custom event tracking requires proper configuration within both platforms.
- Complex data transformations may require JavaScript knowledge.