How to connect Facebook Conversions and Intercom
Create a New Scenario to Connect Facebook Conversions and Intercom
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Intercom will be your first step. To do this, click "Choose an app," find Facebook Conversions or Intercom, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Intercom Node
Next, click the plus (+) icon on the Facebook Conversions node, select Intercom from the list of available apps, and choose the action you need from the list of nodes within Intercom.

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Intercom

Authenticate Intercom
Now, click the Intercom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Intercom settings. Authentication allows you to use Intercom through Latenode.
Configure the Facebook Conversions and Intercom Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Intercom Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Intercom
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Intercom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Intercom integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Intercom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Intercom
Facebook Conversions + Intercom + Google Sheets: When a new lead is created in Intercom, this automation sends event data to Facebook Conversions to track ad conversions and logs the lead's information in a Google Sheet for reporting.
Intercom + Facebook Conversions + Slack: When a new lead is created via Intercom, send event data to Facebook Conversions for tracking and notify the sales team via a Slack channel message.
Facebook Conversions and Intercom integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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See how Latenode works
FAQ Facebook Conversions and Intercom
How can I connect my Facebook Conversions account to Intercom using Latenode?
To connect your Facebook Conversions account to Intercom on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Intercom accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Intercom leads based on Facebook Conversions data?
Yes, you can! Latenode's flexible data mapping allows real-time updates, ensuring your Intercom leads are always accurate and personalized, leading to better engagement.
What types of tasks can I perform by integrating Facebook Conversions with Intercom?
Integrating Facebook Conversions with Intercom allows you to perform various tasks, including:
- Create new Intercom users from Facebook Conversions lead events.
- Update Intercom user attributes with Facebook Conversions data.
- Send targeted Intercom messages based on conversion events.
- Segment Intercom users based on Facebook ad campaign interactions.
- Trigger Intercom chat conversations post-conversion.
How secure is my Facebook Conversions data within Latenode?
Latenode employs advanced encryption and security protocols to protect your data during transmission and storage, ensuring a safe automation environment.
Are there any limitations to the Facebook Conversions and Intercom integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to the APIs of both platforms.
- Complex data transformations may require custom JavaScript coding.
- Rate limits are governed by the Facebook Conversions and Intercom APIs.