Facebook Conversions and Kommo Integration

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Automatically send Facebook Conversions leads to Kommo, enriching them with lead source data. Latenode's visual editor allows you to add custom logic via JavaScript. Scale lead management affordably with usage-based pricing.

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Facebook Conversions

Kommo

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Step 2: Choose an Action

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How to connect Facebook Conversions and Kommo

Create a New Scenario to Connect Facebook Conversions and Kommo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Kommo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Kommo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Add the Kommo Node

Next, click the plus (+) icon on the Facebook Conversions node, select Kommo from the list of available apps, and choose the action you need from the list of nodes within Kommo.

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Authenticate Kommo

Now, click the Kommo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Kommo settings. Authentication allows you to use Kommo through Latenode.

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Configure the Facebook Conversions and Kommo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Conversions and Kommo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Kommo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Kommo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Kommo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Kommo

Facebook Conversions + Kommo + Google Sheets: When a new event is received by Facebook Conversions, a lead is created or updated in Kommo. The lead details and conversion event are then logged in Google Sheets for reporting.

Kommo + Mailchimp + Facebook Conversions: When a lead reaches a specific deal stage in Kommo, the lead is added to a Mailchimp audience (as a subscriber) for targeted email marketing. A conversion event is then sent to Facebook Conversions.

Facebook Conversions and Kommo integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Kommo

Integrate Kommo with Latenode to automate sales processes. Trigger actions in other apps when deals change status, or create Kommo leads from form submissions. Build custom workflows with no-code tools or JavaScript, scaling your sales automation without complex coding. Use Latenode's visual editor to connect Kommo to your entire tech stack.

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FAQ Facebook Conversions and Kommo

How can I connect my Facebook Conversions account to Kommo using Latenode?

To connect your Facebook Conversions account to Kommo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Kommo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Kommo deals from Facebook Conversions data?

Yes, you can! Latenode's visual editor and custom JavaScript blocks let you precisely map Facebook Conversions to Kommo, ensuring your sales data is always current, saving time and improving accuracy.

What types of tasks can I perform by integrating Facebook Conversions with Kommo?

Integrating Facebook Conversions with Kommo allows you to perform various tasks, including:

  • Create new Kommo contacts from Facebook lead ad submissions.
  • Update Kommo deal stages based on conversion events.
  • Add Facebook ad spend data to Kommo deal records.
  • Trigger personalized email sequences in Kommo based on conversions.
  • Send thank you messages via Kommo upon conversion events.

Can I use JavaScript to transform Facebook Conversions data in Latenode?

Yes, Latenode supports custom JavaScript code. Transform data from Facebook Conversions to precisely fit Kommo fields.

Are there any limitations to the Facebook Conversions and Kommo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Facebook Conversions data may require manual import.
  • Complex data transformations may require JavaScript knowledge.
  • Rate limits from Facebook and Kommo APIs apply.

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