How to connect Facebook Conversions and Landbot.io
Create a New Scenario to Connect Facebook Conversions and Landbot.io
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Landbot.io will be your first step. To do this, click "Choose an app," find Facebook Conversions or Landbot.io, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Landbot.io Node
Next, click the plus (+) icon on the Facebook Conversions node, select Landbot.io from the list of available apps, and choose the action you need from the list of nodes within Landbot.io.

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Authenticate Landbot.io
Now, click the Landbot.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Landbot.io settings. Authentication allows you to use Landbot.io through Latenode.
Configure the Facebook Conversions and Landbot.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Landbot.io Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Landbot.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Landbot.io integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Landbot.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Landbot.io
Landbot.io + Facebook Conversions + Google Sheets: When a new event is triggered in Landbot, such as a user completing a specific step, the information is sent to Facebook Conversions as an event. This conversion data, along with user details, is then added as a new row in a Google Sheet for reporting and analysis.
Facebook Conversions + Landbot.io + Slack: When a conversion event is received from Facebook Conversions, retrieve the user's information in Landbot and then send a message to a Slack channel alerting the marketing team that a user who converted via a Facebook ad has interacted with Landbot. The message can include details of the Landbot interaction.
Facebook Conversions and Landbot.io integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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See how Latenode works
FAQ Facebook Conversions and Landbot.io
How can I connect my Facebook Conversions account to Landbot.io using Latenode?
To connect your Facebook Conversions account to Landbot.io on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Landbot.io accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Landbot.io in Facebook Conversions?
Yes, you can! Latenode lets you send lead data instantly. This provides enhanced conversion tracking & better ad campaign optimization, driving more sales.
What types of tasks can I perform by integrating Facebook Conversions with Landbot.io?
Integrating Facebook Conversions with Landbot.io allows you to perform various tasks, including:
- Automatically send lead data from Landbot.io to Facebook Conversions.
- Trigger custom conversion events in Facebook based on chatbot interactions.
- Personalize chatbot flows based on Facebook ad campaign data.
- Update Facebook lead information when a user interacts with your bot.
- Create custom audiences in Facebook based on chatbot engagement.
CanIusetheFacebookConversionstooptimizespendingonadcampaigns?
Yes. Latenode allows dynamic adjustment of ad budgets based on real-time conversion data from Landbot.io, maximizing ROI.
Are there any limitations to the Facebook Conversions and Landbot.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require advanced JavaScript knowledge.
- Rate limits on the Facebook Conversions API can affect high-volume data transfer.
- Changes to the Landbot.io or Facebook Conversions APIs may require workflow adjustments.