How to connect Facebook Conversions and LeadMagic
Create a New Scenario to Connect Facebook Conversions and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or LeadMagic will be your first step. To do this, click "Choose an app," find Facebook Conversions or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Facebook Conversions node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

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Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Facebook Conversions and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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LeadMagic
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and LeadMagic integration works as expected. Depending on your setup, data should flow between Facebook Conversions and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and LeadMagic
Facebook Conversions + LeadMagic + Google Sheets: When a Facebook Conversion event is received, LeadMagic enriches the lead information. This data is then added as a new row to a Google Sheet for analysis.
LeadMagic + Facebook Conversions + Slack: When LeadMagic finds a promising lead using profile search, a Facebook conversion event is triggered and a notification with the lead details is sent to a Slack channel.
Facebook Conversions and LeadMagic integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Facebook Conversions and LeadMagic
How can I connect my Facebook Conversions account to LeadMagic using Latenode?
To connect your Facebook Conversions account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead nurturing after a Facebook conversion event?
Yes, you can! Latenode enables automated lead nurturing workflows triggered by Facebook Conversions events, instantly engaging leads in LeadMagic to boost conversion rates and personalize follow-ups.
What types of tasks can I perform by integrating Facebook Conversions with LeadMagic?
Integrating Facebook Conversions with LeadMagic allows you to perform various tasks, including:
- Automatically add new Facebook leads to LeadMagic campaigns.
- Update lead status in LeadMagic based on Facebook conversion events.
- Send personalized email sequences via LeadMagic to converted leads.
- Track Facebook ad performance and attribute conversions in LeadMagic.
- Segment leads in LeadMagic based on Facebook ad interaction data.
Can I use custom JavaScript code to transform data between these apps?
Yes! Latenode’s JavaScript blocks enable advanced data transformation, ensuring seamless compatibility between Facebook Conversions and LeadMagic’s data structures.
Are there any limitations to the Facebook Conversions and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both platforms.
- Historical data migration might require custom scripting and careful planning.
- Complex lead scoring logic may require JavaScript knowledge.