How to connect Facebook Conversions and Lemlist
Create a New Scenario to Connect Facebook Conversions and Lemlist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Lemlist will be your first step. To do this, click "Choose an app," find Facebook Conversions or Lemlist, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lemlist Node
Next, click the plus (+) icon on the Facebook Conversions node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.

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Lemlist

Authenticate Lemlist
Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.
Configure the Facebook Conversions and Lemlist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Lemlist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Lemlist
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Lemlist integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Lemlist
Facebook Conversions + Lemlist + Google Sheets: When a Facebook Conversion event occurs, search for the lead in Lemlist using the associated email. If the lead is found, add a row to a Google Sheet containing the Lemlist lead data and the Facebook Conversion details. This allows tracking of conversions based on Lemlist campaigns.
Lemlist + Facebook Conversions + Pipedrive: When a lead has new activity in Lemlist (e.g., replies), search for the lead in Pipedrive. If the lead is found, update their record in Pipedrive. Then send a conversion event via Facebook Conversion based on whether lead engaged or not.
Facebook Conversions and Lemlist integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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See how Latenode works
FAQ Facebook Conversions and Lemlist
How can I connect my Facebook Conversions account to Lemlist using Latenode?
To connect your Facebook Conversions account to Lemlist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Lemlist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Facebook Conversions based on Lemlist email replies?
Yes, you can! Latenode enables real-time updates to Facebook Conversions using triggers from Lemlist email replies. This creates personalized ad experiences and improves conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Lemlist?
Integrating Facebook Conversions with Lemlist allows you to perform various tasks, including:
- Automatically create custom audiences based on Lemlist campaign engagement.
- Trigger Facebook lead ads when a prospect replies positively in Lemlist.
- Update Facebook Conversions data with Lemlist email campaign statistics.
- Pause or adjust ad spend based on real-time Lemlist campaign performance.
- Send personalized Facebook messages to Lemlist contacts automatically.
How secure is my Facebook Conversions data within Latenode workflows?
Latenode uses advanced encryption and security protocols to ensure the privacy and integrity of your data during automation processes.
Are there any limitations to the Facebook Conversions and Lemlist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from the Facebook Conversions API may affect high-volume workflows.
- Custom field mapping requires careful configuration to ensure data accuracy.
- Historical data synchronization may require additional setup and processing.