How to connect Facebook Conversions and LinkedIn
Create a New Scenario to Connect Facebook Conversions and LinkedIn
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or LinkedIn will be your first step. To do this, click "Choose an app," find Facebook Conversions or LinkedIn, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LinkedIn Node
Next, click the plus (+) icon on the Facebook Conversions node, select LinkedIn from the list of available apps, and choose the action you need from the list of nodes within LinkedIn.

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Authenticate LinkedIn
Now, click the LinkedIn node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LinkedIn settings. Authentication allows you to use LinkedIn through Latenode.
Configure the Facebook Conversions and LinkedIn Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and LinkedIn Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, LinkedIn, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and LinkedIn integration works as expected. Depending on your setup, data should flow between Facebook Conversions and LinkedIn (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and LinkedIn
Facebook Conversions + LinkedIn + Google Sheets: When a conversion event is received from Facebook Conversions, engagement data from a specified LinkedIn post is retrieved, and then both datasets are added as a new row in a Google Sheet.
LinkedIn + Facebook Conversions + Slack: When a new comment is made on a LinkedIn post, the flow checks if a corresponding conversion event exists in Facebook Conversions. If it does, a message is sent to a Slack channel alerting the marketing team.
Facebook Conversions and LinkedIn integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About LinkedIn
Automate LinkedIn tasks in Latenode to streamline lead generation or social selling. Extract profile data, post updates, or send invites based on triggers from other apps. Chain actions visually, add custom logic, and scale outreach without complex code, paying only for the execution time that you use.
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See how Latenode works
FAQ Facebook Conversions and LinkedIn
How can I connect my Facebook Conversions account to LinkedIn using Latenode?
To connect your Facebook Conversions account to LinkedIn on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and LinkedIn accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update LinkedIn Lead Gen Forms from Facebook Conversions?
Yes, you can! Latenode's visual editor simplifies mapping data, ensuring seamless, automated updates between platforms, saving time and improving lead data consistency.
What types of tasks can I perform by integrating Facebook Conversions with LinkedIn?
Integrating Facebook Conversions with LinkedIn allows you to perform various tasks, including:
- Syncing Facebook lead data to LinkedIn for targeted outreach campaigns.
- Creating custom audiences in LinkedIn based on Facebook conversion events.
- Triggering LinkedIn ad campaigns based on Facebook conversions.
- Enriching LinkedIn profiles with conversion data from Facebook.
- Analyzing cross-platform campaign performance in a unified dashboard.
How secure is my Facebook Conversions data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, safeguarding your data throughout integration workflows and adhering to privacy best practices.
Are there any limitations to the Facebook Conversions and LinkedIn integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on API availability and rate limits.
- Complex data transformations might require custom JavaScript code.
- Historical data migration may require additional setup and processing.