Facebook Conversions and Magento Integration

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Connect Facebook Conversions and Magento to track ad performance based on actual e-commerce transactions. Latenode’s visual editor and affordable execution pricing make optimizing campaigns simple and scalable, with custom logic using JavaScript when needed.

Facebook Conversions + Magento integration

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Facebook Conversions

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Magento

Create a New Scenario to Connect Facebook Conversions and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Magento will be your first step. To do this, click "Choose an app," find Facebook Conversions or Magento, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Facebook Conversions

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Run node once

Add the Magento Node

Next, click the plus (+) icon on the Facebook Conversions node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Configure the Facebook Conversions and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Conversions and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Magento integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Magento

Facebook Conversions + Magento + Google Sheets: When a new order is placed in Magento, track the event in Facebook Conversions and add the order details as a new row in Google Sheets for ROI analysis.

Magento + Facebook Conversions + Klaviyo: When a new order is placed in Magento, update the customer's profile in Klaviyo and trigger a custom event to retarget them on Facebook with relevant promotions.

Facebook Conversions and Magento integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Facebook Conversions and Magento

How can I connect my Facebook Conversions account to Magento using Latenode?

To connect your Facebook Conversions account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Magento purchases as Facebook Conversions events?

Yes, you can! Latenode allows you to automatically send purchase data from Magento to Facebook Conversions, enabling precise conversion tracking and optimized ad campaigns.

What types of tasks can I perform by integrating Facebook Conversions with Magento?

Integrating Facebook Conversions with Magento allows you to perform various tasks, including:

  • Automatically track new Magento orders as Facebook Conversions events.
  • Send customer data from Magento to Facebook Conversions for retargeting.
  • Update Facebook Conversions custom audiences based on Magento purchase history.
  • Create reports combining Facebook Conversions data and Magento sales data.
  • Trigger personalized Facebook ad campaigns based on Magento product views.

What Facebook Conversions events can I track via Latenode?

You can track various events like purchases, add to carts, page views, and custom events, enhancing campaign analysis.

Are there any limitations to the Facebook Conversions and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Magento data prior to integration may not be automatically synced.
  • Complex custom Magento attributes might require custom JavaScript mapping.
  • Rate limits imposed by Facebook Conversions API may affect high-volume data.

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