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Connect Facebook Conversions and Magento to track ad performance based on actual e-commerce transactions. Latenode’s visual editor and affordable execution pricing make optimizing campaigns simple and scalable, with custom logic using JavaScript when needed.
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Create a New Scenario to Connect Facebook Conversions and Magento
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Magento will be your first step. To do this, click "Choose an app," find Facebook Conversions or Magento, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Magento Node
Next, click the plus (+) icon on the Facebook Conversions node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.
Facebook Conversions
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Magento
Authenticate Magento
Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.
Configure the Facebook Conversions and Magento Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Magento Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Magento
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Magento integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Conversions + Magento + Google Sheets: When a new order is placed in Magento, track the event in Facebook Conversions and add the order details as a new row in Google Sheets for ROI analysis.
Magento + Facebook Conversions + Klaviyo: When a new order is placed in Magento, update the customer's profile in Klaviyo and trigger a custom event to retarget them on Facebook with relevant promotions.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Magento
Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.
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How can I connect my Facebook Conversions account to Magento using Latenode?
To connect your Facebook Conversions account to Magento on Latenode, follow these steps:
Can I track Magento purchases as Facebook Conversions events?
Yes, you can! Latenode allows you to automatically send purchase data from Magento to Facebook Conversions, enabling precise conversion tracking and optimized ad campaigns.
What types of tasks can I perform by integrating Facebook Conversions with Magento?
Integrating Facebook Conversions with Magento allows you to perform various tasks, including:
What Facebook Conversions events can I track via Latenode?
You can track various events like purchases, add to carts, page views, and custom events, enhancing campaign analysis.
Are there any limitations to the Facebook Conversions and Magento integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: