How to connect Facebook Conversions and Mailchimp
Create a New Scenario to Connect Facebook Conversions and Mailchimp
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailchimp will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Facebook Conversions node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Facebook Conversions and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, Mailchimp, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Conversions and Mailchimp integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Mailchimp
Shopify + Mailchimp + Facebook Conversions: When a new paid order is placed in Shopify, the customer's information is added to a specified Mailchimp list. Then, a Facebook Conversion event is sent to track the purchase.
Mailchimp + WooCommerce + Facebook Conversions: When a new subscriber is added to Mailchimp, trigger a Facebook Conversion event to track the effectiveness of email marketing and its impact on product sales in WooCommerce by sending conversion data.
Facebook Conversions and Mailchimp integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Facebook Conversions and Mailchimp
How can I connect my Facebook Conversions account to Mailchimp using Latenode?
To connect your Facebook Conversions account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Mailchimp with new Facebook Conversions leads?
Yes, you can! Latenode's visual editor simplifies mapping Facebook Conversions leads to Mailchimp, automating list updates and personalized campaign triggers. Save time and improve targeting!
What types of tasks can I perform by integrating Facebook Conversions with Mailchimp?
Integrating Facebook Conversions with Mailchimp allows you to perform various tasks, including:
- Automatically adding new Facebook leads to a Mailchimp audience.
- Triggering personalized email campaigns based on Facebook conversion events.
- Segmenting Mailchimp subscribers based on Facebook ad engagement.
- Updating subscriber profiles in Mailchimp with Facebook Conversions data.
- Creating custom reports combining Facebook Conversions and Mailchimp metrics.
What Facebook Conversions events are available to use in Latenode workflows?
Latenode supports all standard and custom Facebook Conversions events, allowing for highly tailored automation workflows based on user actions.
Are there any limitations to the Facebook Conversions and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding in Latenode.
- Real-time updates are subject to API rate limits of both platforms.
- Historical data migration requires separate configuration.