How to connect Facebook Conversions and Mailerlite
Create a New Scenario to Connect Facebook Conversions and Mailerlite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailerlite will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailerlite, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailerlite Node
Next, click the plus (+) icon on the Facebook Conversions node, select Mailerlite from the list of available apps, and choose the action you need from the list of nodes within Mailerlite.

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Mailerlite

Authenticate Mailerlite
Now, click the Mailerlite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailerlite settings. Authentication allows you to use Mailerlite through Latenode.
Configure the Facebook Conversions and Mailerlite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Mailerlite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailerlite
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Mailerlite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Mailerlite integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailerlite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Mailerlite
Shopify + Mailerlite + Facebook Conversions: When a new paid order is created in Shopify, the customer's email is added or updated in Mailerlite. Then, a 'Purchase' event is sent to Facebook Conversions for ad tracking and optimization.
Mailerlite + WooCommerce + Facebook Conversions: When a new subscriber is created in Mailerlite, find or create the corresponding customer in WooCommerce. This customer data is then used to create a custom audience in Facebook Conversions for targeted WooCommerce product ads.
Facebook Conversions and Mailerlite integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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See how Latenode works
FAQ Facebook Conversions and Mailerlite
How can I connect my Facebook Conversions account to Mailerlite using Latenode?
To connect your Facebook Conversions account to Mailerlite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Mailerlite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Facebook leads to Mailerlite?
Yes, with Latenode! Automatically add Facebook leads to your Mailerlite lists for targeted email campaigns. Latenode's visual editor simplifies complex automation and scaling.
What types of tasks can I perform by integrating Facebook Conversions with Mailerlite?
Integrating Facebook Conversions with Mailerlite allows you to perform various tasks, including:
- Adding new Facebook leads as subscribers in Mailerlite.
- Updating subscriber information in Mailerlite based on Facebook Conversions data.
- Triggering email sequences in Mailerlite when a specific Facebook Conversion event occurs.
- Segmenting Mailerlite subscribers based on Facebook ad engagement.
- Creating custom audiences in Facebook based on Mailerlite subscriber behavior.
HowdoItrackconversiondatafromFacebookinMailerlitethroughLatenode?
Latenode lets you pass conversion data from Facebook Conversions to Mailerlite. Analyze campaign effectiveness and personalize messaging with real-time insights.
Are there any limitations to the Facebook Conversions and Mailerlite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Rate limits of both Facebook Conversions and Mailerlite APIs apply.
- Historical data syncing might require manual setup and processing.