How to connect Facebook Conversions and Mailgun
Create a New Scenario to Connect Facebook Conversions and Mailgun
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailgun will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailgun, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailgun Node
Next, click the plus (+) icon on the Facebook Conversions node, select Mailgun from the list of available apps, and choose the action you need from the list of nodes within Mailgun.

Facebook Conversions
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Mailgun

Authenticate Mailgun
Now, click the Mailgun node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailgun settings. Authentication allows you to use Mailgun through Latenode.
Configure the Facebook Conversions and Mailgun Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Mailgun Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mailgun
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Mailgun, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Mailgun integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailgun (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Mailgun
Facebook Conversions + Google Sheets + Mailgun: Track Facebook ad conversions by logging them into a Google Sheet. Upon a new row in the sheet (representing a conversion), send a welcome email via Mailgun.
Mailgun + Facebook Conversions + Slack: When a Mailgun email bounces, update the Facebook Conversions API to exclude the user from future ads and notify the marketing team via a Slack channel.
Facebook Conversions and Mailgun integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
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See how Latenode works
FAQ Facebook Conversions and Mailgun
How can I connect my Facebook Conversions account to Mailgun using Latenode?
To connect your Facebook Conversions account to Mailgun on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Mailgun accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized emails based on Facebook Conversions events?
Yes, you can! Latenode allows you to trigger Mailgun emails based on Facebook Conversions events, creating highly targeted campaigns. Leverage data for better engagement.
What types of tasks can I perform by integrating Facebook Conversions with Mailgun?
Integrating Facebook Conversions with Mailgun allows you to perform various tasks, including:
- Send thank you emails after a successful purchase conversion event.
- Add new leads from Facebook Conversions to a Mailgun mailing list.
- Trigger email campaigns based on custom conversion events.
- Send abandoned cart reminders to users via Mailgun.
- Update customer profiles in Mailgun based on Facebook Conversions data.
CanIuseJavaScripttomanipulateFacebookConversionsdatainLatenode?
Yes, Latenode allows custom JavaScript code to transform Facebook Conversions data, offering flexibility beyond simple integrations.
Are there any limitations to the Facebook Conversions and Mailgun integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from Facebook Conversions and Mailgun may affect performance at high volumes.
- Complex data transformations might require advanced JavaScript knowledge.
- Historical data migration between the two platforms may need custom scripting.