How to connect Facebook Conversions and Mailmodo
Create a New Scenario to Connect Facebook Conversions and Mailmodo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Mailmodo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Mailmodo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailmodo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Mailmodo from the list of available apps, and choose the action you need from the list of nodes within Mailmodo.

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Mailmodo

Authenticate Mailmodo
Now, click the Mailmodo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailmodo settings. Authentication allows you to use Mailmodo through Latenode.
Configure the Facebook Conversions and Mailmodo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Mailmodo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailmodo
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Mailmodo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Mailmodo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Mailmodo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Mailmodo
Facebook Conversions + Google Sheets + Mailmodo: When a Facebook Conversions event is sent, this automation adds a new row to a Google Sheet to track the conversion. Then, it sends an email update via Mailmodo summarizing the day's conversions.
Shopify + Mailmodo + Facebook Conversions: When a customer creates a new order in Shopify, trigger a Mailmodo campaign. If the campaign leads to a conversion event, track the success within Facebook Conversions.
Facebook Conversions and Mailmodo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Mailmodo
Use Mailmodo in Latenode to automate transactional emails and marketing campaigns directly from your workflows. Trigger personalized emails based on CRM updates, e-commerce events, or data transformations. Latenode lets you control Mailmodo with logic, AI, and custom scripts, while avoiding per-step pricing. Optimize your outreach with a visual builder.
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See how Latenode works
FAQ Facebook Conversions and Mailmodo
How can I connect my Facebook Conversions account to Mailmodo using Latenode?
To connect your Facebook Conversions account to Mailmodo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Mailmodo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send personalized Mailmodo campaigns based on Facebook Conversions data?
Yes, you can! Latenode's visual editor allows you to trigger email campaigns in Mailmodo based on specific conversion events tracked in Facebook Conversions. Leverage dynamic content for higher engagement.
What types of tasks can I perform by integrating Facebook Conversions with Mailmodo?
Integrating Facebook Conversions with Mailmodo allows you to perform various tasks, including:
- Send a welcome email series after a lead ad conversion.
- Trigger re-engagement campaigns for abandoned cart events.
- Update email lists in Mailmodo based on Facebook purchase data.
- Send personalized offers based on conversion campaign performance.
- Create custom audiences in Facebook from Mailmodo email engagement data.
How secure is my Facebook Conversions data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your Facebook Conversions data during integration and processing.
Are there any limitations to the Facebook Conversions and Mailmodo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization is subject to API rate limits.
- Custom event parameters from Facebook Conversions might require mapping.
- Complex workflows may require advanced JavaScript knowledge.