How to connect Facebook Conversions and Moosend
Create a New Scenario to Connect Facebook Conversions and Moosend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Moosend will be your first step. To do this, click "Choose an app," find Facebook Conversions or Moosend, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Moosend Node
Next, click the plus (+) icon on the Facebook Conversions node, select Moosend from the list of available apps, and choose the action you need from the list of nodes within Moosend.

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Authenticate Moosend
Now, click the Moosend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Moosend settings. Authentication allows you to use Moosend through Latenode.
Configure the Facebook Conversions and Moosend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Moosend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Moosend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Moosend integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Moosend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Moosend
Shopify + Facebook Conversions + Moosend: When a new paid order is placed in Shopify, send a conversion event to Facebook Conversions and create a new subscriber in Moosend to initiate targeted email campaigns.
Moosend + Facebook Conversions + Google Sheets: When a new subscriber is added in Moosend, a conversion event is sent to Facebook Conversions. The event data is then logged in a Google Sheet for reporting and analysis.
Facebook Conversions and Moosend integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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See how Latenode works
FAQ Facebook Conversions and Moosend
How can I connect my Facebook Conversions account to Moosend using Latenode?
To connect your Facebook Conversions account to Moosend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Moosend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync leads from Facebook Conversions to Moosend lists?
Yes, you can easily sync leads using Latenode's visual editor. Automate list updates based on conversion events, enhancing your targeting and engagement strategies.
What types of tasks can I perform by integrating Facebook Conversions with Moosend?
Integrating Facebook Conversions with Moosend allows you to perform various tasks, including:
- Automatically adding new Facebook leads to Moosend subscriber lists.
- Updating contact properties in Moosend based on Facebook conversion events.
- Triggering personalized email campaigns in Moosend after a Facebook purchase.
- Segmenting Moosend audiences based on Facebook ad engagement data.
- Creating custom reports combining conversion and email marketing metrics.
How secure is connecting Facebook Conversions through Latenode?
Latenode employs industry-standard security protocols. Your credentials are encrypted, ensuring secure connections between apps.
Are there any limitations to the Facebook Conversions and Moosend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Facebook Conversions to Moosend might require custom solutions.
- Real-time sync is subject to API limits of both Facebook Conversions and Moosend.
- Complex data transformations may require JavaScript knowledge within Latenode.