Facebook Conversions and Motion Integration

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Automatically send lead conversion events from Motion to Facebook Conversions, optimizing ad spend based on actual project engagement. Latenode's visual editor and affordable execution-based pricing make iterating on your marketing automation effortless and cost-effective.

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Facebook Conversions

Motion

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Motion

Create a New Scenario to Connect Facebook Conversions and Motion

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Motion will be your first step. To do this, click "Choose an app," find Facebook Conversions or Motion, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Add the Motion Node

Next, click the plus (+) icon on the Facebook Conversions node, select Motion from the list of available apps, and choose the action you need from the list of nodes within Motion.

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Authenticate Motion

Now, click the Motion node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Motion settings. Authentication allows you to use Motion through Latenode.

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Connect Motion

Sign In

Run node once

Configure the Facebook Conversions and Motion Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Facebook Conversions and Motion Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Motion, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Motion integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Motion (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Motion

Motion + Google Calendar + Facebook Conversions: When a task is created in Motion, a corresponding event is created in Google Calendar. After the event has ended, a conversion event is sent to Facebook Conversions for tracking meeting effectiveness.

Facebook Conversions + Motion + Slack: When a conversion event is received from Facebook Conversions, create a follow-up task in Motion to schedule a meeting. Then, send a notification to a dedicated Slack channel, alerting the sales team.

Facebook Conversions and Motion integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Motion

Use Motion in Latenode to auto-schedule tasks and projects based on real-time data. Trigger Motion updates from other apps, or update other tools when Motion tasks change. Connect it to your CRM or calendar, and automate team workflows. The low-code editor simplifies customization, ensuring tasks are prioritized and deadlines are met across all platforms.

See how Latenode works

FAQ Facebook Conversions and Motion

How can I connect my Facebook Conversions account to Motion using Latenode?

To connect your Facebook Conversions account to Motion on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Motion accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead data syncing?

Yes, you can automate lead data syncing. Latenode's visual editor simplifies data transfer, ensuring Facebook Conversions leads are instantly reflected in Motion for optimized task assignment.

What types of tasks can I perform by integrating Facebook Conversions with Motion?

Integrating Facebook Conversions with Motion allows you to perform various tasks, including:

  • Automatically creating Motion tasks from new Facebook Conversions leads.
  • Updating Motion task details based on Facebook Conversions event data.
  • Triggering personalized outreach in Motion after specific conversions.
  • Generating reports combining campaign data and project timelines.
  • Syncing Facebook Conversions audiences to Motion contact lists.

How can I handle complex data transformations?

Latenode supports JavaScript code blocks. This allows powerful data transformations for complete control over the Facebook Conversions to Motion data flow.

Are there any limitations to the Facebook Conversions and Motion integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook Conversions and Motion APIs may affect workflow speed.
  • Custom fields in either app require manual mapping during workflow configuration.
  • Historical data migration between Facebook Conversions and Motion is not automated.

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