How to connect Facebook Conversions and Netlify
Create a New Scenario to Connect Facebook Conversions and Netlify
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Netlify will be your first step. To do this, click "Choose an app," find Facebook Conversions or Netlify, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Netlify Node
Next, click the plus (+) icon on the Facebook Conversions node, select Netlify from the list of available apps, and choose the action you need from the list of nodes within Netlify.

Facebook Conversions
โ
Netlify
Authenticate Netlify
Now, click the Netlify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Netlify settings. Authentication allows you to use Netlify through Latenode.
Configure the Facebook Conversions and Netlify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Netlify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
โ
AI Anthropic Claude 3
โ
Netlify
Trigger on Webhook
โ
Facebook Conversions
โ
โ
Iterator
โ
Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Netlify, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Conversions and Netlify integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Netlify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Netlify
Facebook Conversions + Slack: When a Facebook Conversion event is triggered, a message is sent to a Slack channel to notify the team about the successful conversion.
Netlify + Facebook Conversions + Google Sheets: When a new Netlify deploy succeeds, the deployment data and a Facebook Conversions event are logged in a Google Sheet for reporting purposes.
Facebook Conversions and Netlify integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Conversions and Netlify
How can I connect my Facebook Conversions account to Netlify using Latenode?
To connect your Facebook Conversions account to Netlify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Netlify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions on my Netlify site as Facebook Conversions events?
Yes, you can! Latenode's visual builder makes it easy to send Netlify form data to Facebook Conversions, giving you accurate conversion tracking with no coding required.
What types of tasks can I perform by integrating Facebook Conversions with Netlify?
Integrating Facebook Conversions with Netlify allows you to perform various tasks, including:
- Automatically sending lead data from Netlify forms to Facebook Conversions.
- Triggering Facebook Conversions events based on Netlify deploy status.
- Updating custom audiences in Facebook Conversions from Netlify data.
- Logging Netlify site errors to Facebook Conversions for analysis.
- Creating personalized ads based on Netlify user segments via Facebook Conversions.
How secure is connecting Facebook Conversions through Latenode?
Latenode uses secure authentication protocols for Facebook Conversions, ensuring your data is protected with industry-standard encryption methods.
Are there any limitations to the Facebook Conversions and Netlify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions API may affect high-volume workflows.
- Custom event parameters in Facebook Conversions have character limits.
- Netlify build times might be slightly increased due to webhook execution.